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UAE Fintech Qashio Raises $19.8M For Regional Expansion
The Dubai-based fintech will use the cash injection to expand its B2B spend management platform and loyalty program across the MENA and Europe.
Dubai-headquartered fintech Qashio has raised $19.8 million in its latest funding round, paving the way for continued geographic expansion and growth of its industry-leading B2B loyalty ecosystem. Already operating in 22 countries — including the UAE, Europe, and the UK — the company will use the new capital to support its imminent entry into Saudi Arabia and strengthen regulatory compliance.
The funding, comprising equity and non-equity sources, was led by existing Silicon Valley-based investor Rocketship. Qashio’s consistent growth, demonstrated by over 800% year-on-year revenue increases for three consecutive years, reflects the platform’s rising dominance in B2B expense management solutions.
In addition to Rocketship, several existing investors including ABN Ventures, MITAA, and Oneway VC reaffirmed their support. The round also welcomed strategic new backers, such as Luxembourg-based MoreThan Capital, prominent regional banks, and several family offices from across the region.
“We invested in Qashio because of their bold vision to modernize spend management in the Middle East, a region ripe for financial innovation,” said Sailesh Ramakrishnan, Managing Partner at Rocketship. “They’re not just solving a pain point, but transforming how companies operate and scale”.
Unlike traditional corporate cash back programs, Qashio’s loyalty network uniquely features premium partners like Emirates, Air France, KLM, Avios (British Airways, Iberia, Finnair), US Airways, and elite hotel groups including Jumeirah One, Accor, and IHG Intercontinental Hotel Group. These high-value rewards differentiate Qashio from competitors, enhancing its appeal to businesses that previously had limited access to such exclusive benefits.
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“At Qashio, we understand change often meets resistance, especially when shifting from manual processes,” said Armin Moradi, CEO and Co-founder. “Our loyalty program is designed to reward positive financial management behaviors with meaningful incentives like air miles and hotel points — rewards that are typically hard to obtain. Coupled with transparent pricing, lowest cross-border fees, and unmatched cashbacks without restrictive conditions, we empower businesses to embrace streamlined financial management”.
With profitability achieved — earning over $1.2 million in the first quarter of 2025 — Qashio’s fresh capital infusion positions the fintech leader to further accelerate its ambitious growth across MENA and into European markets.
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Max Fashion Brings AI Virtual Try-Ons To Gulf Online Shoppers
Landmark Group’s value fashion brand is using Google Cloud’s generative AI to tackle the returns problem that has dogged ecommerce since its beginning.
Buying clothes online has always involved a gamble. A garment that looks right on a model may hang differently on the person ordering it, and the result is a cycle of returns that costs retailers money and customers patience. Max Fashion, part of Dubai-based Landmark Group, is betting that generative AI can improve the experience.
The brand has launched what it describes as one of the region’s first virtual try-on experiences, built on Google Cloud’s Virtual Try-On API and generative AI vision models delivered through the Gemini Enterprise platform. Starting in the UAE, shoppers browsing Max’s digital platforms can see realistic previews of how garments drape, fit and move across different body types before committing to a purchase.

For many online shoppers, uncertainty is the single biggest barrier between scrolling and buying. “It helps address real purchase barriers, particularly around fit and confidence, while allowing us to create a richer and more engaging shopping journey,” explained Hani Weiss, chief executive officer of Max Fashion, who framed the rollout as part of the brand’s ambition to make fashion more accessible.
Bala Subramaniam, senior vice president and head of omnichannel at Max, seemed even more enthusiastic about the technology: “For the first time, a customer browsing on their phone has the same confidence as one standing in our fitting room”.
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Whether AI previews can genuinely match a fitting room remains to be proven at scale. The technology’s value will depend on how accurately it renders fabric and fit across the full range of bodies that shop at a value fashion brand, and on whether shoppers trust what they see enough to change their behavior.
For Google Cloud, the deployment is also a statement about where regional retail is heading. “AI-driven personalization is no longer a luxury, it is a core business imperative for forward-thinking retailers,” says Ziad Jammal, general manager for Google Cloud UAE, Levant and North Africa. If the returns data eventually backs that up, the rest of the region’s retailers will be watching closely.
