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Dubai’s PRYPCO Mint Is MENA’s First Tokenized Real Estate Project

Dubai Land Department has partnered with PRYPCO to launch the tokenization platform offering fractional property investment starting from AED 2,000.

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dubai's prypco mint is mena's first tokenized real estate project

Dubai has taken a major leap in real estate innovation with the launch of the MENA region’s first tokenized property investment project, initiated by the Dubai Land Department (DLD) in collaboration with PRYPCO. The platform, known as PRYPCO Mint, was unveiled as part of a pilot program that enables fractional investment in prime Dubai real estate, with participation starting from just AED 2,000.

This pioneering move is supported by the Virtual Assets Regulatory Authority (VARA), the Central Bank of the UAE, and the Dubai Future Foundation. The initiative reflects the UAE’s growing focus on digital infrastructure and regulatory innovation, with Zand Digital Bank appointed as the banking partner for the pilot phase.

Accessible at mint.prypco.com, the platform currently accepts only UAE ID holders and transacts exclusively in UAE Dirhams, with no cryptocurrencies involved during the pilot. Investors can view detailed property data including pricing, technical specifications, risk profiles, and expected returns. Each investment is backed by legally documented ownership issued by the DLD, offering a transparent, secure, and hassle-free entry into the real estate market.

The project stems from a strategic alliance between DLD, PRYPCO, and Ctrl Alt Solutions, aiming to create a clear legal and operational framework for asset tokenization. Tokenized assets are expected to make up up to 7% of Dubai’s real estate market by 2033, potentially representing AED 60 billion (USD 16 billion) in value.

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Oversight is shared between the DLD and VARA, ensuring coordination between physical and digital asset regulation. The Central Bank adds an extra layer of protection through its Client Money Account (CMA) system, where investor funds are held in escrow until purchases are finalized, ensuring full transactional transparency.

In its pilot phase, the project is restricted to ready-to-own properties and limited to licensed tokenization firms — currently PRYPCO and Ctrl Alt — with plans to onboard more as the framework matures. Investors benefit from both rental income and capital appreciation, without the traditional burdens of property management.

The initiative signals a new chapter for real estate investment in the region, combining digital efficiency with regulatory rigor to unlock broader access and long-term economic value.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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