News

Careem Pay Launches UAE–Jordan International Remittance

UAE residents can now transfer money to Jordanian bank accounts via the Careem Pay app, enjoying fast transactions, competitive rates, and low fees.

Published

1 year ago

May 27, 2025

Nour Nasir

careem pay launches uae-jordan international remittance

Careem Pay, the digital payments service integrated within the Careem app, has expanded its international money transfer offerings by launching direct bank transfers from the UAE to Jordan. The new service responds to demand from the UAE’s substantial Jordanian expatriate community, who send over USD 1 billion annually to support family, education, and personal investments back home.

Jordan joins an established network of popular remittance destinations already supported by Careem Pay, including India, Pakistan, Egypt, Lebanon, the UK, Europe, and the Philippines. The introduction of this service coincides with increased activity around Arafah Day and Eid Al Adha, when remittances typically spike as expats send money home for charity and festive preparations.

Mohammad El Saadi, Vice President of Careem Pay, highlighted the importance of this service: “Sending money home is one of the most meaningful things our customers do with Careem Pay. For many Jordanian expats, it’s about supporting loved ones, covering school fees, or helping parents with everyday expenses. We wanted to make that process simpler, faster, and more affordable”.

To mark the launch, Careem Pay is offering first-time users zero-fee transfers for their first two transactions to Jordan. Regular users can transfer up to AED 25,000 per transaction for a fixed fee of AED 10, while Careem Plus members enjoy zero fees on transfers above AED 1,500, along with reduced charges for smaller amounts. Additionally, Careem Plus subscribers gain benefits across other Careem services, including discounted rides and free food and grocery deliveries.

Also Read: MENA Among World’s Fastest-Growing Digital Economies

Funds sent via Careem Pay arrive within 24 hours on average — providing a speed comparable to traditional exchange houses — and are directly credited in Jordanian Dinars to any valid Jordanian International Bank Account Number (IBAN). This streamlined process underscores Careem Pay’s commitment to simplifying financial transactions for its users.

To start sending money to Jordan or explore other remittance corridors, users simply need to download the latest Careem app update and select the “Send Money” feature directly from the home screen.

News

Max Fashion Brings AI Virtual Try-Ons To Gulf Online Shoppers

Landmark Group’s value fashion brand is using Google Cloud’s generative AI to tackle the returns problem that has dogged ecommerce since its beginning.

Published

3 days ago

June 13, 2026

Joanna Melki

max fashion brings ai virtual try-ons to gulf online shoppers

Buying clothes online has always involved a gamble. A garment that looks right on a model may hang differently on the person ordering it, and the result is a cycle of returns that costs retailers money and customers patience. Max Fashion, part of Dubai-based Landmark Group, is betting that generative AI can improve the experience.

The brand has launched what it describes as one of the region’s first virtual try-on experiences, built on Google Cloud’s Virtual Try-On API and generative AI vision models delivered through the Gemini Enterprise platform. Starting in the UAE, shoppers browsing Max’s digital platforms can see realistic previews of how garments drape, fit and move across different body types before committing to a purchase.

google cloud max fashion partnership

For many online shoppers, uncertainty is the single biggest barrier between scrolling and buying. “It helps address real purchase barriers, particularly around fit and confidence, while allowing us to create a richer and more engaging shopping journey,” explained Hani Weiss, chief executive officer of Max Fashion, who framed the rollout as part of the brand’s ambition to make fashion more accessible.

Bala Subramaniam, senior vice president and head of omnichannel at Max, seemed even more enthusiastic about the technology: “For the first time, a customer browsing on their phone has the same confidence as one standing in our fitting room”.

Also Read: Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

Whether AI previews can genuinely match a fitting room remains to be proven at scale. The technology’s value will depend on how accurately it renders fabric and fit across the full range of bodies that shop at a value fashion brand, and on whether shoppers trust what they see enough to change their behavior.

For Google Cloud, the deployment is also a statement about where regional retail is heading. “AI-driven personalization is no longer a luxury, it is a core business imperative for forward-thinking retailers,” says Ziad Jammal, general manager for Google Cloud UAE, Levant and North Africa. If the returns data eventually backs that up, the rest of the region’s retailers will be watching closely.