Whish Money, a fintech innovator headquartered in Lebanon, has announced the launch of Whish Pay on leading e-commerce platform Shopify. The integration marks the first regional introduction of a fully cardless checkout solution, and is poised to revolutionize digital transactions and bolster e-commerce growth across the Middle East.

“At Whish Money, we are committed to empowering businesses with innovative financial solutions. This integration is a game-changer for regional e-commerce,” said Toufic Koussa, Whish Money’s Co-Founder and CEO, adding: “Whish Pay on Shopify empowers merchants with a frictionless checkout experience, eliminating the pain points of online payments and providing entrepreneurs with the tools to succeed in a digital world”.

Whish Pay’s seamless, cardless checkout provides merchants and customers alike with immediate transaction settlements, eliminates chargeback risks, and boasts a highly competitive fee structure. Shopify merchants now have instant access to Whish Money’s growing base of over 1 million active users, who can effortlessly complete purchases directly from their Whish digital wallets, accelerating transaction speed and boosting merchant confidence.

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Commenting on the partnership, Jad Fakhani (also known as Wolfofbey), a prominent entrepreneur and e-commerce mentor in the region, highlighted its transformative potential: “Whish Pay on Shopify marks a transformative step for the region’s digital commerce. It empowers local businesses to expand rapidly, compete globally, and succeed with unmatched speed, security, and simplicity”.

Already recognized by leading platforms for its robust payment technology, Whish Pay’s integration with Shopify broadens its reach, further cementing Whish Money’s reputation as a trusted partner committed to advancing regional businesses through groundbreaking fintech innovations.