News

Amazon.ae Announces Seven-Day Prime Day Event In The UAE

The sale runs from July 25 to 31, offering member-only deals across major categories, including electronics, fashion, and groceries.

Published

1 year ago

July 21, 2025

Nour Nasir

Amazon

Amazon has announced the dates for its 2025 Prime Day event in the UAE, with a seven-day sale set to run from July 25 through July 31. The extended format will offer Prime members access to exclusive deals across more than 30 product categories, from electronics and fashion to everyday essentials and Amazon devices.

This year’s Prime Day will include discounts on both local and international brands, as well as access to deals from Amazon’s global stores in the US, UK, and Germany. Eligible international items will ship with free delivery, and local bank partnerships will offer additional instant discounts during the event.

According to Amazon, new deals will roll out continuously across the seven-day period. Members can also expect flexible payment options and fast delivery across many items, with free same-day and one-day delivery on eligible orders.

Stefano Martinelli, Vice President of Amazon MENA, said the extended format was designed to give members “more time to explore millions of deals on products they love,” while reinforcing Amazon’s commitment to convenience and local access.

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A new element this year is the inclusion of Amazon Bazaar, a recently launched in-app section focused on budget-friendly lifestyle items. Prime Day will feature exclusive savings across this section, with many items already priced under AED 25 and some starting as low as AED 4. The Bazaar is accessible via the Amazon.ae app or mobile browser.

Prime members in the UAE also receive access to year-round benefits including:

Free Same-Day and One-Day Delivery with no minimum spend on qualifying items.
Exclusive Deals and Early Access to Prime Day, early entry to major seasonal sales such as White Friday, and year-round discounts on a wide range of local and global brands.
Amazon Fresh, offering scheduled two-hour grocery deliveries in select locations.
Prime Video, which includes international titles and regional premieres.
Deliveroo Plus Silver, with free delivery on eligible food and retail orders.
Amazon Home Services, with 10% off on-demand professional services.
Other perks include Prime Gaming access, exclusive seasonal deals, and early sale previews.

Non-members can join Prime for AED 16/month or AED 140/year. Membership includes access to all Prime Day offers, as well as the full suite of benefits across shopping, entertainment, and delivery services. Customers can sign up at amazon.ae/prime.

Amazon’s Prime Day sale has become a fixture in the UAE’s ecommerce calendar, and this year’s extended event is expected to attract strong interest across back-to-school, summer, and daily essentials categories.

Related Topics:Amazon United Arab Emirates

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Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

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The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.