News
Amazon.ae Announces Seven-Day Prime Day Event In The UAE
The sale runs from July 25 to 31, offering member-only deals across major categories, including electronics, fashion, and groceries.
Amazon has announced the dates for its 2025 Prime Day event in the UAE, with a seven-day sale set to run from July 25 through July 31. The extended format will offer Prime members access to exclusive deals across more than 30 product categories, from electronics and fashion to everyday essentials and Amazon devices.
This year’s Prime Day will include discounts on both local and international brands, as well as access to deals from Amazon’s global stores in the US, UK, and Germany. Eligible international items will ship with free delivery, and local bank partnerships will offer additional instant discounts during the event.
According to Amazon, new deals will roll out continuously across the seven-day period. Members can also expect flexible payment options and fast delivery across many items, with free same-day and one-day delivery on eligible orders.
Stefano Martinelli, Vice President of Amazon MENA, said the extended format was designed to give members “more time to explore millions of deals on products they love,” while reinforcing Amazon’s commitment to convenience and local access.
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A new element this year is the inclusion of Amazon Bazaar, a recently launched in-app section focused on budget-friendly lifestyle items. Prime Day will feature exclusive savings across this section, with many items already priced under AED 25 and some starting as low as AED 4. The Bazaar is accessible via the Amazon.ae app or mobile browser.
Prime members in the UAE also receive access to year-round benefits including:
- Free Same-Day and One-Day Delivery with no minimum spend on qualifying items.
- Exclusive Deals and Early Access to Prime Day, early entry to major seasonal sales such as White Friday, and year-round discounts on a wide range of local and global brands.
- Amazon Fresh, offering scheduled two-hour grocery deliveries in select locations.
- Prime Video, which includes international titles and regional premieres.
- Deliveroo Plus Silver, with free delivery on eligible food and retail orders.
- Amazon Home Services, with 10% off on-demand professional services.
- Other perks include Prime Gaming access, exclusive seasonal deals, and early sale previews.
Non-members can join Prime for AED 16/month or AED 140/year. Membership includes access to all Prime Day offers, as well as the full suite of benefits across shopping, entertainment, and delivery services. Customers can sign up at amazon.ae/prime.
Amazon’s Prime Day sale has become a fixture in the UAE’s ecommerce calendar, and this year’s extended event is expected to attract strong interest across back-to-school, summer, and daily essentials categories.
News
Nano Banana 2 Arrives In MENA For Google Gemini Users
Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.
Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.
The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.
Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.
The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.
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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.
By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.
The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.
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