News

Are You Ready For This Year’s GITEX Shopper Event?

We’re excited to be media partners of this year’s GITEX Shopper event, an extravaganza bringing together all the big names and retailers in electronics.

Published

4 years ago

November 30, 2022

Nour Nasir

are you ready for this year's gitex shopper event

GITEX Shopper, the giant 5-day electronics extravaganza, is getting ready to open its doors to the public between December 14 and 18 at the Dubai World Trade Center.

The expo brings together all of the top electronic brands and retailers and features huge discounts on all the best tech, plus prize draws, new product launches, interactive displays and much more.

Visitors to GITEX Shopper will be able to grab all of the latest products at the best prices, from gaming consoles and speakers to drones, TV sets, and even e-scooters. This 5-day shopping extravaganza offers exclusive discounts on selected items that can’t be found elsewhere, and there are plenty of shows and demonstrations at the expo to keep the whole family entertained.

To join over 100,000 people at this year’s GITEX Shopper and grab some of 2022’s biggest bargains, head over to the official website to register your interest.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

7 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.