News

LEGO Unveils Smart Brick Platform At CES 2026

The toy giant is embedding sensors and wireless tech directly into a classic 2×4 brick, starting with app-free Star Wars sets launching in March.

Published

7 months ago

January 6, 2026

Nour Nasir

LEGO

LEGO is pushing deeper into connected play, revealing a sensor-packed “Smart Brick” at CES 2026 that bakes intelligence into a standard 2×4 form factor.

The new brick anchors SMART Play, a platform from LEGO that lets physical builds respond to movement, orientation and context without phones, apps or internet access. The system combines the Smart Brick with Smart Tags and Smart Minifigures, all designed to recognize one another and exchange data locally.

Inside the brick is a custom 4.1mm ASIC chip running what LEGO calls its Play Engine. The hardware stack includes an accelerometer, LED array, speaker and copper coils that detect motion, direction and the proximity of other Smart Bricks. Audio is generated dynamically during play, rather than triggered from fixed sound clips.

Smart Tags — thin 2×2 tiles with embedded digital IDs — and Smart Minifigures provide context. They tell the brick what role it is meant to play inside a build, whether that’s a vehicle, character or structure. “The role of the Smart Tag is to tell the Smart Brick how it should play back with you,” LEGO said.

lego smart play kids playing

To tie the system together, LEGO has built a local wireless layer called BrickNet, based on Bluetooth and a proprietary positioning method it calls Neighbor Position Measurement. The goal is for Smart components to communicate directly, with no external controller and no setup. LEGO is positioning the experience as closer to traditional play than to app-driven toys.

Power comes from long-life internal batteries designed to survive years of inactivity. Charging is wireless, with shared pads capable of topping up multiple bricks at once.

Also Read: Clicks Bets On Physical Keyboards With CES 2026 Launch

The company is launching SMART Play through its largest licensed franchise, Star Wars. Three initial sets skew smaller and younger than LEGO’s recent adult-focused releases. Pricing runs from $70 for a 473-piece Darth Vader TIE Fighter to $160 for a 962-piece Throne Room Duel & A-wing set.

Pre-orders open January 9, with shelves set for March 1. The debut at CES 2026 lands as toy makers experiment with embedding intelligence directly into physical products — while LEGO makes a clear bet that play should stay off-screen.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.