News
STARZPLAY Partners With Seekr To Enhance AI Streaming
Seekr’s AI technology will enhance content discovery on STARZPLAY, with mood-based search, AI-driven recommendations, and more.

Streaming on STARZPLAY has just received a major upgrade. The popular subscription video-on-demand service has teamed up with Seekr, an AI-as-a-Service provider, to introduce a more intuitive and personalized content discovery experience. Starting March 2025, STARZPLAY viewers will spend less time browsing and more time watching, thanks to an AI-powered search tool designed to match content with their moods.
Seekr’s advanced GenAI technology, integrated with its SeekrFlow Enterprise AI platform, will introduce a sentiment-based search feature that allows users to find content simply by typing keywords that reflect how they’re feeling.
“STARZPLAY is dedicated to enhancing the entertainment experience for our users. This collaboration with Seekr empowers you to take charge of your entertainment journey like never before,” said Maaz Sheikh, CEO of STARZPLAY, adding: “The introduction of sentiment search and improved profiling is merely the beginning of our efforts to utilize AI in transforming how individuals discover and enjoy content”.
Beyond sentiment-based search, STARZPLAY is rolling out deep-learning search capabilities, AI-powered chatbots, and metadata extraction — technologies that will refine user profiles and offer highly personalized recommendations. Viewers can also expect real-time subtitles, content highlights, and smarter search functions that align with their unique interests.
Also Read: Best Video Streaming Services In The Middle East
By leveraging Seekr’s machine learning expertise, STARZPLAY aims to revolutionize how content is delivered, discovered, and consumed. The end goal? A more engaging and seamless viewing experience that keeps users connected to the content they love.
“We are excited to partner with STARZPLAY to introduce AI-driven technology and services to viewers. Together, we aim to realize a shared vision of creating user experiences that are more relatable, seamless, and superior than ever before. We look forward to witnessing how STARZPLAY users adopt these innovative methods of discovering content with enhanced relevance and precision,” remarked Rob Clark, President of Seekr.
As part of STARZPLAY’s 2025 growth strategy, the integration of AI solutions will further cement its position as a leader in the streaming industry, while at the same time solidifying Seekr’s position as the platform’s exclusive SaaS partner in the GCC region.
News
Yango Ride Expands Corporate Transport Service In Abu Dhabi
Known as Yango Rides for Business, the solution aims to simplify business travel management for companies operating across Emirates.

Yango Ride, a global ride-hailing service under the Yango Group, has extended its corporate transport solution, Yango Rides for Business, to Abu Dhabi. Initially launched in Dubai in 2024, the company is now expanding in a bid to simplify business travel for companies operating between both Emirates.
Yango Rides for Business offers a streamlined way to handle employee transportation through a single platform. Instead of dealing with the hassle of prepayments or reimbursement claims, businesses will be able to consolidate all ride expenses under a single corporate account that’s billed monthly. The setup makes it easier to track spending while ensuring expenses remain fully tax-deductible.
A key advantage of the service is its flexibility, allowing managers to set ride permissions and budget limits for employees and clients. Businesses can tailor transport solutions based on team needs — whether for daily commutes or specific travel requirements. Additionally, a dedicated account management system provides real-time analytics, enabling firms to monitor usage patterns and optimize costs.
Islam Abdul Karim, Regional Head of Yango Middle East, highlighted the importance of this expansion, explaining: “Abu Dhabi’s 4.5% economic growth in Q3 2024 reflects a thriving business environment where seamless mobility is essential for productivity. Yango Rides for Business simplifies corporate transportation, reducing administrative tasks and optimizing costs. By providing a centralized solution, we help companies ensure smooth employee travel experiences, supporting efficiency and growth in this dynamic market”.
Also Read: Dubai Teams Up With Elon Musk’s Boring Company For “Dubai Loop”
Meanwhile, Ivan Kaplunovich, Head of Yango Rides for Business, emphasized the benefits of the service, adding: “Today’s businesses need to balance cost efficiency with flexibility in a fast-changing environment. Yango Rides for Business gives companies a seamless way to manage corporate transportation — from controlling expenses and booking rides to simplifying billing and generating custom reports. With this level of flexibility, businesses can stay focused on growth, innovation, and delivering value”.
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