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STARZPLAY Partners With Seekr To Enhance AI Streaming

Seekr’s AI technology will enhance content discovery on STARZPLAY, with mood-based search, AI-driven recommendations, and more.

Published

1 year ago

February 5, 2025

Nour Nasir

starzplay partners with seekr to enhance ai streaming

Streaming on STARZPLAY has just received a major upgrade. The popular subscription video-on-demand service has teamed up with Seekr, an AI-as-a-Service provider, to introduce a more intuitive and personalized content discovery experience. Starting March 2025, STARZPLAY viewers will spend less time browsing and more time watching, thanks to an AI-powered search tool designed to match content with their moods.

Seekr’s advanced GenAI technology, integrated with its SeekrFlow Enterprise AI platform, will introduce a sentiment-based search feature that allows users to find content simply by typing keywords that reflect how they’re feeling.

“STARZPLAY is dedicated to enhancing the entertainment experience for our users. This collaboration with Seekr empowers you to take charge of your entertainment journey like never before,” said Maaz Sheikh, CEO of STARZPLAY, adding: “The introduction of sentiment search and improved profiling is merely the beginning of our efforts to utilize AI in transforming how individuals discover and enjoy content”.

Beyond sentiment-based search, STARZPLAY is rolling out deep-learning search capabilities, AI-powered chatbots, and metadata extraction — technologies that will refine user profiles and offer highly personalized recommendations. Viewers can also expect real-time subtitles, content highlights, and smarter search functions that align with their unique interests.

Also Read: Best Video Streaming Services In The Middle East

By leveraging Seekr’s machine learning expertise, STARZPLAY aims to revolutionize how content is delivered, discovered, and consumed. The end goal? A more engaging and seamless viewing experience that keeps users connected to the content they love.

“We are excited to partner with STARZPLAY to introduce AI-driven technology and services to viewers. Together, we aim to realize a shared vision of creating user experiences that are more relatable, seamless, and superior than ever before. We look forward to witnessing how STARZPLAY users adopt these innovative methods of discovering content with enhanced relevance and precision,” remarked Rob Clark, President of Seekr.

As part of STARZPLAY’s 2025 growth strategy, the integration of AI solutions will further cement its position as a leader in the streaming industry, while at the same time solidifying Seekr’s position as the platform’s exclusive SaaS partner in the GCC region.

Related Topics:Artificial Intelligence Seekr StarzPlay

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A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine

Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.

Published

2 days ago

July 13, 2026

Dana Saadeh

a three-clinic network bets dubai is ready for longevity medicine

Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.

Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

longevity dubai clinic launch

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.

“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.

The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.

Also Read: Dubai Certifies The World’s First Purpose-Built Air Taxi Vertiport

“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.

The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.