News
WHOOP Goes Arabic, Betting On The Gulf’s Appetite For Health Data
The Arabic launch was a key goal of WHOOP’s Mubadala partnership, and GCC membership has already grown more than 75% in a year.
WHOOP has launched a redesigned Arabic-language version of its app, letting members read their sleep, recovery, strain and health insights in Arabic for the first time. Backed by an out-of-home and digital campaign across the GCC, the launch is the latest move in the Boston-based wearable maker’s long-term bet on the Gulf.
WHOOP is now in Arabic.
We’re helping more people around the world turn their data into a deeper understanding of their bodies. pic.twitter.com/EZQBwGZTJb
— WHOOP (@WHOOP) October 13, 2026
WHOOP’s core service revolves around learning each member’s baseline and turning physiological data into personalized guidance on sleep, exercise, stress and recovery. Delivering that guidance in Arabic, the company says, can help more native speakers understand the behaviors influencing their health.
WHOOP’s own figures point to a growing Gulf appetite for that kind of data: membership across the GCC is up more than 75% year-over-year. The launch also fulfills a key goal set out in WHOOP’s partnership with Mubadala Investment Company, which invested in the company’s Series G funding round. That partnership is meant to strengthen WHOOP’s presence in the UAE.
Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country
The company is building infrastructure to match, with a dedicated UAE office and an expanding retail network. Later this year, through WHOOP Qatar, it will open its first international performance research and development facility outside Boston, to study health and human performance in the region. It has also tied its brand to regional sport and fitness: WHOOP is the official health and performance wearable of UAE Team Emirates-XRG and Al Nassr Football Club, and partners with Dubai Fitness Challenge and the Doha Marathon.
“We’ve made a significant commitment to the region and we’re going to keep investing here,” says Will Ahmed, founder and CEO of WHOOP. “Launching in Arabic is a crucial part of that strategy”.
News
G42’s Inception42 Wants AI To Show Its Work Before Investors Commit
Launched at SuperReturn Middle East, Alpha is pitched at sovereign wealth funds and private equity firms underwriting bigger deals on tighter timelines.
Inception42, G42’s agentic AI company, believes that institutional investors want AI they can check, not just AI that saves time. Its new tool, Alpha, launched at SuperReturn Middle East, is designed to draft investment memos in which every claim points back to its source.
Alpha is aimed at private equity firms, sovereign wealth funds and institutional allocators, which Inception42 says are underwriting larger, more complex positions under tighter timelines. Most AI tools, it argues, speed up individual tasks such as a memo draft or a comps table but leave the investment strategy scattered across files, inboxes and committee decks.
Teams upload Confidential Information Memoranda, diligence packs and portfolio data, which Alpha turns into insights grounded in that material. It checks how complete the diligence is, flagging gaps before they become late-stage surprises, then scores the deal against criteria the institution sets and drafts the memo.
Sourcing every claim is the core of Inception42’s Alpha pitch. Investment committees, the company says, have little time to challenge the evidence, and the audit trail is meant to give them more certainty. The company also promises institutions proof that their own strategy was applied consistently on every deal.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“Every investment committee wants the same thing: the full picture of a deal and the confidence to act on it,” says Ashish Koshy, CEO of Inception42. “Alpha gives deal teams and committee members that picture, with every insight traceable to its source, so speed and rigor finally pull in the same direction”.
Alpha is available as SaaS, and investment data, Inception42 says, stays under the institution’s control at every step. Firms can tailor the tool with custom agents, and Alpha Skills will eventually add reusable, practitioner-designed workflows for tasks such as comparables analysis and credit assessment.
The company says Alpha is already proven in the region’s most significant financial institutions. If the tool works as described, committees get an investment memo they can interrogate rather than simply take on trust.
-
News3 weeks agoMicrosoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
-
News3 weeks agoQatar Folds 45 State Companies Into A Single Investment Platform
-
News3 weeks agoIn Kuwait, Your Surgeon Might Be Operating From Another Country
-
News1 week agoNEOPAY Wants To Follow Merchants Across Channels And Borders
