News

Yango Goes Global With New Office In Dubai Internet City

An agreement was signed at GITEX Global 2023, welcoming the company to the Emirate’s leading tech hub.

Published

3 years ago

October 19, 2023

yango goes global with new office in dubai internet city

Yango, a tech startup dedicated to “enhancing local communities through global innovation”, has revealed plans to open a new office in Dubai’s Internet City tech hub as the company plans to take its operation global.

The strategic move represents a significant milestone for Yango, whose proprietary technologies currently power a last-mile delivery solution, ride-hailing services, and a platform helping retailers transition to an e-commerce framework.

Yango’s new office will serve as a central hub for the 20 countries served by the tech startup and pave the way for further innovation and knowledge exchanges while empowering local talent.

Speaking on behalf of Dubai Internet City, Ammar Al Malik, Executive Commercial Vice President of the TECOM Group, said: “By being based within thriving technology districts such as Dubai Internet City, mobility companies can foster collaboration with global peers, startups, and research institutions, as well as access a pool of globally experienced and skilled professionals and diversify into new markets”.

Adeniyi Adebayo, Chief Business Development Officer, Yango, commented: “Dubai’s progressive, innovation-friendly business environment, world-class infrastructure, and strategic location make it the perfect choice for Yango to embark on a global expansion and Dubai Internet City, renowned for its role in nurturing the technology and innovation sector for over two decades, emerged as the ideal location for Yango’s new global operational office”.

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Yango’s appearance at GITEX Global 2023 highlights the company’s commitment to bringing modern technologies into everyday lives worldwide. In addition to its current suite of solutions, the company is also developing an Arabic-speaking AI-powered assistant known as Yasmina that will act as an empathic companion. The new project is also being showcased at GITEX Global 2023, of which Dubai Internet City is an Innovation Partner.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.