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$347 Million Saudi Entertainment Destination Announced

SEVEN Abha will feature 8 huge attractions, including a family entertainment center with world-class rides, arcade games, and VR areas.

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$347 million saudi entertainment destination seven abha announced
Saudi Entertainment Ventures (SEVEN)

SEVEN (Saudi Entertainment Ventures), a subsidiary of the Saudi Arabian Public Investment Fund (PIF), has announced plans to build its 5th entertainment destination in the Kingdom after a $347 cash injection.

The new park will be strategically located between Abha and Khamis Mushait, near the Abha International Airport. The plans for the project are impressive, with eight different zones spanning a total area exceeding 79,000 square meters.

Renowned architectural and design studio Gensler drew inspiration for the park from the ancient stone buildings indigenous to the Aseer region. Meanwhile, the plans follow The Urban Code of Aseer Region, prioritizing “excellence in urban planning, design, landscape, and architecture”.

Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of the Aseer Development Authority (ASDA), commented: “The Aseer region is experiencing an unprecedented renaissance across various sectors, thanks to the unwavering support from our leadership. SEVEN’s entertainment destination in Abha is a key project for Aseer, supporting our ambition to become a year-round global destination”.

Also Read: Startup Helps Visitors Explore Dubai Baggage-Free

Chairman of SEVEN, Abdullah AlDawood, added, “Abha represents another ambitious project as part of our efforts to bolster the entertainment sector throughout the Kingdom. By 2030, we anticipate a GDP contribution exceeding SAR 4 billion and over 5 million visitors. Moreover, this project will create hundreds of direct and indirect job opportunities for the people of Aseer”.

seven abha entertainment center kids

SEVEN Abha will feature eight distinct zones or attractions, including a family entertainment center with arcade games, world-class rides, and virtual reality areas. Additionally, Discovery Adventures, a jungle-themed edutainment attraction, has been developed in partnership with Warner Bros, and there will also be a PLAY-DOH-themed entertainment center courtesy of Hasbro.

Finally, the massive entertainment site will offer indoor golfing, live entertainment, multi-level e-karting, futuristic bowling, and a 10-screen AMC cinema.

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Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

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microsoft plans $10 billion plus gulf expansion despite iran conflict
Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.

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