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$347 Million Saudi Entertainment Destination Announced

SEVEN Abha will feature 8 huge attractions, including a family entertainment center with world-class rides, arcade games, and VR areas.

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$347 million saudi entertainment destination seven abha announced
Saudi Entertainment Ventures (SEVEN)

SEVEN (Saudi Entertainment Ventures), a subsidiary of the Saudi Arabian Public Investment Fund (PIF), has announced plans to build its 5th entertainment destination in the Kingdom after a $347 cash injection.

The new park will be strategically located between Abha and Khamis Mushait, near the Abha International Airport. The plans for the project are impressive, with eight different zones spanning a total area exceeding 79,000 square meters.

Renowned architectural and design studio Gensler drew inspiration for the park from the ancient stone buildings indigenous to the Aseer region. Meanwhile, the plans follow The Urban Code of Aseer Region, prioritizing “excellence in urban planning, design, landscape, and architecture”.

Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of the Aseer Development Authority (ASDA), commented: “The Aseer region is experiencing an unprecedented renaissance across various sectors, thanks to the unwavering support from our leadership. SEVEN’s entertainment destination in Abha is a key project for Aseer, supporting our ambition to become a year-round global destination”.

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Chairman of SEVEN, Abdullah AlDawood, added, “Abha represents another ambitious project as part of our efforts to bolster the entertainment sector throughout the Kingdom. By 2030, we anticipate a GDP contribution exceeding SAR 4 billion and over 5 million visitors. Moreover, this project will create hundreds of direct and indirect job opportunities for the people of Aseer”.

seven abha entertainment center kids

SEVEN Abha will feature eight distinct zones or attractions, including a family entertainment center with arcade games, world-class rides, and virtual reality areas. Additionally, Discovery Adventures, a jungle-themed edutainment attraction, has been developed in partnership with Warner Bros, and there will also be a PLAY-DOH-themed entertainment center courtesy of Hasbro.

Finally, the massive entertainment site will offer indoor golfing, live entertainment, multi-level e-karting, futuristic bowling, and a 10-screen AMC cinema.

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Hamad International Wins 2024 Skytrax World Airport Awards

The Qatar airport also won “World’s Best Airport Shopping” for the 2nd time, and “Best Airport in the Middle East” for the 10th year.

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hamad international wins 2024 skytrax world airport awards

Hamad International Airport (DOH) in Doha, Qatar, has once again won the “World’s Best Airport” title at the Skytrax World Airport Awards. The award ceremony, held at the Passenger Terminal Expo 2024 in Frankfurt, Germany, also saw Hamad clinch the accolade of “World’s Best Airport Shopping” for the 2nd time in a row and “Best Airport in the Middle East” for an impressive 10th consecutive year.

Qatar Airways Group Chief Executive Officer, Eng. Badr Mohammed Al-Meer, who played a key role in the airport’s development over the past decade, said: “This is a remarkable achievement for Hamad International Airport, as it celebrates its 10th anniversary of operational excellence, connecting passengers seamlessly from all around the world. It is a testament to the dedication of our team and partners, who have contributed to providing passengers with the finest travel experience”.

hamad international airport doha qatar

Al-Meer emphasized the importance of understanding changing travel trends and the needs of modern air passengers: “At the heart of our growth strategy lies the passengers’ journey, their evolving needs, and our commitment to meeting and exceeding their expectations. We have introduced a diverse range of experiences at the airport, including Souq Al Matar, which brings Qatari hospitality and culture closer to travelers, “Orchard”, the ideal place for relaxation and rejuvenation between flights, and an array of high-end lounges”.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Hamad International Airport saw a massive 31% surge in passenger traffic during 2023, with the transport hub now serving over 45 million passengers annually. The airport is now home to prestigious airlines, including Vistara, Iberia, Xiamen Airlines, Garuda Indonesia, and Japan Airlines, serving 250+ destinations for passenger and cargo flights.

The uptick in traffic is no doubt due to the completion of the first phase of an extensive expansion project. Hamad’s management intends to radically update the airport’s facilities over the coming years in a bid to create the “airport of the future”. The expansion features a unique and calming environment of lush greenery and several contemporary dining and shopping concepts among the already well-equipped leisure facilities.

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