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CheckRewards Secures $1.2 Million Mitgo Investment

The cashback service uses machine-learning technology to help consumers access promotions and track their expenses.

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checkrewards secures $1.2 million mitgo investment
Mitgo

CheckRewards, a cashback service that uses cutting-edge machine learning technology, is entering the MENA region after successfully launching Android and iOS apps in the UAE. Backed by a $1.2 million cash injection from the Mitgo Group, CheckRewards is set to redefine the cashback experience for shoppers and businesses in the Middle East and North Africa.

CheckRewards works as a smart shopping companion that assists with budget management. The app provides access to promotions, cashback rewards, and features receipt scanning and expenditure tracking to help users keep up with their finances. The startup plans to onboard 50 major retail and food brands, including Noon, Amazon, Sharaf DG, Samsung, Dyson, Starbucks, and H&M.

For businesses, CheckRewards allows better engagement with customers and the quick launch of promotions without complex technical integrations. Brands can precisely target specific audiences based on their preferences, boosting sales volumes and customer loyalty.

Alexander Bachmann, CEO of Mitgo Group, commented: “We recognize the immense potential within CheckRewards and firmly believe in their vision for the MENA market. This strategic collaboration is well-positioned to reshape the cashback landscape in the region, offering unparalleled opportunities for both consumers and businesses”.

Also Read: Top E-Commerce Websites In The Middle East In 2023

Artem Ostapenko, CEO of CheckRewards, added: “We are thrilled to introduce CheckRewards to the MENA region, where the demand for cashback services is on the rise. CheckRewards stands as a unique solution, presenting remarkable advertising opportunities, including geo-targeting and customer preference-based targeting. We are eager to transform the cashback experience for users and foster business growth in this dynamic region”.

The MENA region presents a tremendous opportunity for the new solution as the popularity of cashback services continues to grow. According to a Statista report, retail sales in the UAE alone were estimated at around US $74 billion and are forecasted to pass US $114 billion by 2026.

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PowerSchool Launches Arab Version Of Its EdTech Platform

The cloud-based solution is now available to Middle Eastern users, helping schools with administrative, communication, and classroom workflows.

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powerschool launches arab version of its edtech platform

PowerSchool, a leading cloud-based education software provider, today announced the launch of newly translated and localized solutions for the UAE and wider Gulf Coast and Middle East region.

Native-Arabic speaking educators will now be able to accomplish critical administrative, communication and classroom workflows using newly-updated Arabic translations, as well as access a right-to-left oriented interface, Hijri calendar overlay, and more.

PowerSchool’s platform is able to log student records and create reports in their native language, while teachers can now create enhanced, personalized lessons for their students and digital forms for parents.

powerschool edtech arabic interface

Finally, PowerSchool’s multi-language AI-powered assistant is also in development, and the company plans to launch the tool in the Middle East in the near future.

“With the UAE and other GCC countries prioritizing digital transformation in education, we are pleased to announce the availability of our educational and operational products in Arabic,” revealed Stewart Monk, Senior Vice President & General Manager, International at PowerSchool. “This also aligns with our commitment to provide mission-critical support to education leaders to provide personalized learning for students globally”.

Also Read: Top Free AI Chatbots Available In The Middle East

Along with the launch of a new Dubai office in 2023, PowerSchool seems highly invested in localized Arabic products. The latest announcement from the company strongly signals its commitment to the Middle East and GCC, and comes after the publication of its 2024 Education Focus Report, which takes a deep dive into the region’s education trends and developments.

“PowerSchool’s commitment to providing Arabic localization across its products reflects an understanding of their diverse user base and their commitment to inclusivity,” explained Mohammed Essam, PowerSchool Lead at ESOL Education. “This investment can lead to closer collaboration with educational institutions in the Middle East, fostering innovation and progress in the education sector. Overall, this is a promising direction that could benefit both PowerSchool and the educational community in the region”.

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