News

Mitgo Launches Takefluence Collaboration Platform For MENA

The new platform connects content creators with brands, leveraging the booming worldwide influencer market.

Published

6 months ago

January 31, 2024

mitgo launches takefluence collaboration platform for mena

Global tech firm Mitgo has unveiled Takefluence, a groundbreaking platform that fosters connections between content creators, social media enthusiasts, and brands in the Middle East and North Africa (MENA) region. The platform has set an ambitious target of attracting 1-3 million users within the next 1-2 years.

takefluence homepage

Archie Rudyuk, CEO of Takefluence, explained: “As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results”.

The idea of Takefluence is to create an ecosystem where content creators discover and engage with prominent brands while reaping the rewards of various incentives. Users can earn from campaigns, benefit from discounts during online and offline shopping, and enjoy a hassle-free withdrawal process.

The platform differentiates itself by providing content creators with a streamlined experience using promotional codes, participation in brand campaigns, and swift withdrawal options. Takefluence also offers hybrid earnings, an Ambassador Program, and an extensive array of brand choices and promotions.

Also Read: Top E-Commerce Websites In The Middle East In 2024

For brands, Takefluence will use a performance-based approach, encompassing pay-per-post, pay-per-reach, fixed, gifting, and branding campaigns based on reach. All of these are seamlessly facilitated through content creators and user-generated content.

Takefluence has already established partnerships with over 150 brands, including industry leaders such as Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, and more. The company is now primed to onboard more online and offline brands, including shopping malls and marketplaces, event organizers and even emerging artists, enabling them to effectively engage with their audience and customers in content creation initiatives.

News

Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

Published

17 hours ago

July 25, 2024

Nour Nasir

Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.