Connect with us

News

Mitgo Launches Takefluence Collaboration Platform For MENA

The new platform connects content creators with brands, leveraging the booming worldwide influencer market.

Published

on

mitgo launches takefluence collaboration platform for mena

Global tech firm Mitgo has unveiled Takefluence, a groundbreaking platform that fosters connections between content creators, social media enthusiasts, and brands in the Middle East and North Africa (MENA) region. The platform has set an ambitious target of attracting 1-3 million users within the next 1-2 years.

takefluence homepage

Archie Rudyuk, CEO of Takefluence, explained: “As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results”.

The idea of Takefluence is to create an ecosystem where content creators discover and engage with prominent brands while reaping the rewards of various incentives. Users can earn from campaigns, benefit from discounts during online and offline shopping, and enjoy a hassle-free withdrawal process.

The platform differentiates itself by providing content creators with a streamlined experience using promotional codes, participation in brand campaigns, and swift withdrawal options. Takefluence also offers hybrid earnings, an Ambassador Program, and an extensive array of brand choices and promotions.

Also Read: Top E-Commerce Websites In The Middle East In 2024

For brands, Takefluence will use a performance-based approach, encompassing pay-per-post, pay-per-reach, fixed, gifting, and branding campaigns based on reach. All of these are seamlessly facilitated through content creators and user-generated content.

Takefluence has already established partnerships with over 150 brands, including industry leaders such as Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, and more. The company is now primed to onboard more online and offline brands, including shopping malls and marketplaces, event organizers and even emerging artists, enabling them to effectively engage with their audience and customers in content creation initiatives.

Advertisement

📢 Get Exclusive Monthly Articles, Updates & Tech Tips Right In Your Inbox!

JOIN 21K+ SUBSCRIBERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Noon And Yango Switch On Robot Deliveries In Dubai

The rollout folds autonomous couriers into noon’s rapid-delivery network as the UAE tests everyday autonomy.

Published

on

noon and yango switch on robot deliveries in dubai

Noon and Yango Group have signed an agreement to put autonomous robot deliveries into commercial use in Dubai, turning Yango’s earlier pilots into a daily service for noon Minutes orders. The launch in Sobha Hartland is the first full integration of Yango Autonomy’s electric robots with a major e-commerce network in the region, with wider deployment planned across Dubai and, later, other GCC markets.

Residents can choose a robot at checkout, track it in the app and unlock its compartment once it arrives. The hardware runs on Yango’s AI navigation and routing stack, which plans paths, avoids obstacles and yields to pedestrians. The units had already covered more than 1,500 kilometers during previous Dubai pilots, a test bed that demonstrated their ability to operate in mixed pedestrian environments and dense residential streets.

The rollout adds a contactless option to noon’s last-mile network and is positioned as extra capacity during peak periods. “Partnering with Yango Group lets us bring a future-ready delivery option straight to our customers,” said Ali Kafil-Hussain, noon’s Chief Business Officer. Noon has used Minutes to set rapid-delivery expectations in UAE cities; autonomous units now slot into that same high-frequency model.

Regulatory clearance from Dubai’s Roads and Transport Authority underpins the move. The RTA authorized Yango’s robots to operate on public walkways and in neighborhoods, smoothing the shift from controlled trials to commercial work. Dubai has framed autonomous mobility as part of its smart-city buildout, and the partners lean on that agenda to accelerate integration.

Also Read: Uber And WeRide Roll Out Driverless Robotaxis In Abu Dhabi

For Yango, the partnership is an anchor for its autonomy platform in the Gulf. Islam Abdul Karim, Yango’s Middle East regional head, said the aim is to make autonomous delivery an “everyday, reliable service” for UAE communities. The company views operational data from early districts as the basis for scaling into more communities and, eventually, cross-border rollouts.

The move lands as Gulf retailers search for faster fulfilment and lower-emission logistics. Autonomous couriers remain a small share of last-mile delivery, but Dubai’s approvals and early usage data give the partners a clearer path to turn pilots into durable infrastructure.

Continue Reading

#Trending