News

Mitgo Launches Takefluence Collaboration Platform For MENA

The new platform connects content creators with brands, leveraging the booming worldwide influencer market.

Published

3 years ago

January 31, 2024

mitgo launches takefluence collaboration platform for mena

Global tech firm Mitgo has unveiled Takefluence, a groundbreaking platform that fosters connections between content creators, social media enthusiasts, and brands in the Middle East and North Africa (MENA) region. The platform has set an ambitious target of attracting 1-3 million users within the next 1-2 years.

takefluence homepage

Archie Rudyuk, CEO of Takefluence, explained: “As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results”.

The idea of Takefluence is to create an ecosystem where content creators discover and engage with prominent brands while reaping the rewards of various incentives. Users can earn from campaigns, benefit from discounts during online and offline shopping, and enjoy a hassle-free withdrawal process.

The platform differentiates itself by providing content creators with a streamlined experience using promotional codes, participation in brand campaigns, and swift withdrawal options. Takefluence also offers hybrid earnings, an Ambassador Program, and an extensive array of brand choices and promotions.

Also Read: Top E-Commerce Websites In The Middle East In 2024

For brands, Takefluence will use a performance-based approach, encompassing pay-per-post, pay-per-reach, fixed, gifting, and branding campaigns based on reach. All of these are seamlessly facilitated through content creators and user-generated content.

Takefluence has already established partnerships with over 150 brands, including industry leaders such as Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, and more. The company is now primed to onboard more online and offline brands, including shopping malls and marketplaces, event organizers and even emerging artists, enabling them to effectively engage with their audience and customers in content creation initiatives.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.