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Mitgo Launches Takefluence Collaboration Platform For MENA

The new platform connects content creators with brands, leveraging the booming worldwide influencer market.

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mitgo launches takefluence collaboration platform for mena

Global tech firm Mitgo has unveiled Takefluence, a groundbreaking platform that fosters connections between content creators, social media enthusiasts, and brands in the Middle East and North Africa (MENA) region. The platform has set an ambitious target of attracting 1-3 million users within the next 1-2 years.

takefluence homepage

Archie Rudyuk, CEO of Takefluence, explained: “As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results”.

The idea of Takefluence is to create an ecosystem where content creators discover and engage with prominent brands while reaping the rewards of various incentives. Users can earn from campaigns, benefit from discounts during online and offline shopping, and enjoy a hassle-free withdrawal process.

The platform differentiates itself by providing content creators with a streamlined experience using promotional codes, participation in brand campaigns, and swift withdrawal options. Takefluence also offers hybrid earnings, an Ambassador Program, and an extensive array of brand choices and promotions.

Also Read: Top E-Commerce Websites In The Middle East In 2024

For brands, Takefluence will use a performance-based approach, encompassing pay-per-post, pay-per-reach, fixed, gifting, and branding campaigns based on reach. All of these are seamlessly facilitated through content creators and user-generated content.

Takefluence has already established partnerships with over 150 brands, including industry leaders such as Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, and more. The company is now primed to onboard more online and offline brands, including shopping malls and marketplaces, event organizers and even emerging artists, enabling them to effectively engage with their audience and customers in content creation initiatives.

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How Motorsports Teams Use Big Data To Drive Innovation On The Racetrack

Discover how the best motorsports teams in the world use the vast volumes of data they generate to achieve an edge over the competition.

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how motorsports teams use big data to drive innovation on the racetrack

Motorsports — some may not view them as real sports, but nowhere else can you see man and machine working together in perfect harmony, pushing to the absolute limit of performance. While the best racing drivers in the world are battling it out on track, there’s another race going on behind the scenes: a battle of minds with some of the brightest engineers in the world working to extract every ounce of performance out of their machinery. Motorsports are as much a competition for the engineers and crew as it is for the drivers themselves.

At their very core, motorsports are all about finding an advantage over your competitors, however large or small, because every little bit counts. And the best way to gain a competitive edge over your rivals is to use data — tons and tons of it.

Using Data To Unlock On-Track Performance

Racing teams generate and analyze huge volumes of data per race; we’re talking tens of terabytes measuring every single aspect — even the most minute — of not only the vehicle’s performance but also the driver’s.

There are many different categories and classes of motorsports, ranging from road cars to purpose-built racing cars like in Formula One or bikes in the case of MotoGP. These two motorsports have the most popular championships in the world, but for simplicity’s sake, we’re going to stick with Formula One (F1), described as the very pinnacle of motorsports.

Teams collect data for three main reasons: to measure the vehicle’s performance on track, to measure the driver’s performance, and to help the engineers identify and understand key areas of improvement on the car.

F1 cars have thousands of sensors monitoring parameters such as tire temperature, brake temperatures, engine performance, component wear, and so on in real time (known as telemetry data). These teams can also use the data gathered, along with feedback they receive from the drivers, to make minor real-time adjustments to the car during the race, such as engine power settings. This telemetry, along with the weather information the teams gather, can also enable them to devise effective race strategies to decide exactly when to pit and change tires and what compound of tires to switch to, especially when weather conditions are unpredictable.

If this wasn’t impressive enough, the race engineers can also view the driver’s exact inputs: when they’re braking, accelerating, and turning into a corner, alongside a host of other information like heart rate and other biometric data. The engineers can then give them feedback on what is working and what isn’t, enabling the driver to adjust their approach to extract even more performance out of themselves and the car. It’s safe to say that in modern F1, even the cars are data-driven.

Data-Driven Development In The Factory

The petabytes of data gathered by racing teams on the track are then analyzed after the race to determine what areas of the car need improvement. Since F1 greatly restricts on-track testing, teams are forced to rely on incredibly complex simulations to develop the car. The more accurate data they use, the more accurate these simulations.

This data is also used by the team to develop F1 car simulators that are used by the drivers. These simulator rigs are much more accurate, complex, and unsurprisingly expensive compared to consumer simulator rigs. This simulator testing plays a major role in not only helping the engineers understand the characteristics of the car without having to perform on-track testing, but also in helping them set up the car for a race. Each track is different, and the car setup varies depending on the track and weather conditions during the race weekend.

Data Is King

In motorsports, every little advantage can make a difference. And with F1’s recently introduced budget cap, teams can no longer dump huge amounts of money to fix any issues with their cars, meaning data is now the most valuable currency in F1.

Big data analytics will only continue to play an increasingly prominent role in motorsports as has been the case since the early 80s. The most competitive teams are those that know how to effectively use the vast amounts of data at their disposal to drive innovation on the racetrack.

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