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Bitget Releases MENA Investor Stats On Imminent Bitcoin Halving
The crypto exchange has conducted a study revealing MENA investors’ bullish sentiment on BTC, with 82% planning increased 2024 investments.
Renowned cryptocurrency exchange and Web3 company Bitget has published an extensive study examining the imminent Bitcoin halving set for April 2024 and its potential impact on investment strategies.
The global investigation included the MENA region and revealed how investors felt about the upcoming Bitcoin halving event and the alterations they plan on making to their investment strategies.
Key Findings From The Bitget Study:
- 80% of MENA investors anticipate that the halving will substantially influence Bitcoin’s price, with 54% envisioning Bitcoin’s value fluctuating between the $30,000 to $60,000 range at the time of the halving.
- 88% of MENA participants think BTC will surpass its all-time high during the upcoming bull run.
- 82% of crypto investors residing in MENA countries intend to augment their investments in 2024, with merely 4% planning a reduction in crypto holdings.
The data suggests a sense of optimism among MENA investors, both in the short-term and long-term prospects of Bitcoin. Notably, MENA crypto enthusiasm outshines that of European investors, with only Latin American crypto enthusiasts being more bullish.
Turning attention to the post-halving era, MENA investors strongly agree that BTC will outperform its previous all-time high during the impending bull run. Despite resounding optimism, only 26% of MENA investors believe the cryptocurrency will reach the $100,000 mark within the current year.
Gracy Chen, Bitget’s Managing Director, commented: “The Bitget Study on BTC halving impacts provides valuable insights into the evolving landscape of cryptocurrency investment. The findings reflect a broad spectrum of expectations and investment plans, indicating that 2024 will be a significant year for the Bitcoin market”.
Also Read: 3 Best Cold Storage Wallets For Crypto
Interestingly, investors in Eastern Asia, Western Europe, and Latin America display higher optimism about Bitcoin’s potential to reach the $100,000 to $150,000 range compared to their MENA counterparts. Nonetheless, a notable 11% of MENA investors remain even more optimistic, anticipating Bitcoin’s value to surge beyond the $150,000 threshold.
The study also unveils intriguing trends in investment plans for the year 2024. A substantial 82% of surveyed MENA investors intend to amplify their cryptocurrency investments this year, a figure that surpasses the global average of 70%.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up
For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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