News

MENA Online Electronics Sales Grew By 7% In 2023

Despite inflation and rising prices, the Admitad affiliate network says growth aligns perfectly with the global rate.

Published

6 months ago

October 31, 2023

mena online electronics sales grew by 7% in 2023

According to newly released data from the Admitad affiliate network, MENA shoppers made 7% more orders in 2023 and spent 5% more while doing so. The reported rates perfectly align with the pace of global growth, according to Admitad’s analytics.

As part of the study, the company examined over 9 million online orders across 360+ brands. 600,000 MENA online orders were included in those figures, along with 144 local brands and local branches of global companies such as Canon, Dyson, Huawei, Alibaba, and more.

When it comes to online electronic purchases, the MENA cities with the highest share of orders in 2023 were Dubai, Tel Aviv, Riyadh, Abu Dhabi, Jeddah, Ramat Gan, Petaẖ Tiqwa, Istanbul, Sharjah and Kuwait City.

According to Admitad’s data, the main channels through which MENA brands and marketplaces attracted sales were: (by their share in the total number of sales)

Affiliate Stores: 23%
Content Platforms & Online Media: 21%
Groups & Blogs In Social Media: 4%
Contextual & Targeted Ads: 5%
Cashback Services: 2%
Coupon Sites: 4%
External Mobile Apps: 2%
Other: 3%

Sales through third-party mobile apps grew significantly in 2023, with purchases of electronics through those mediums doubling. Sales through affiliate stores jumped 62%, while MENA buyers also paid more attention to recommendations from content platforms and media this year, with sales through those channels rising by 12%.

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Admitad experts remain optimistic about their forecast for the growth of online sales of electronics in 2023 and believe that the MENA market will continue to expand. Of key importance for the industry is the upcoming holiday sale season, with brands hoping to maximize profits during White Friday and Cyber Monday.

News

Samsung Galaxy Ring Wearable Will Launch In Eight Sizes

A recent Korean report reveals the model numbers of the new health tracking device, as well as details of its key features.

Published

3 days ago

April 25, 2024

Nour Nasir

samsung galaxy ring wearable will launch in eight sizes

The global launch of the Samsung Galaxy Ring is hotly anticipated, with details about the next-gen wearable gradually emerging since the company’s teaser announcement back in January. Now, a report has also unveiled the model numbers for the device, suggesting it will be available in eight different sizes.

While Samsung has yet to divulge detailed specs and features of the Galaxy Ring, it’s likely to feature an array of health and sleep monitoring functionalities, while boasting a battery life of up to nine days on a single charge.

As per a Galaxy Club report, there are currently eight confirmed variants of the Galaxy Ring: SM-Q500, SM-Q501, SM-Q502, SM-Q505, SM-Q506, SM-Q507, SM-Q508, and SM-Q509.

However, the mystery shrouding two absent model numbers persists, leaving speculation as to whether they signify additional sizes or if Samsung plans to unveil a later ninth variant of the ring, as previously hinted. There’s conjecture that these models may correspond to US ring sizes 5 and above, commencing with the SMQ500, with subsequent numbers potentially indicating larger ring sizes, possibly reaching up to size 13, aligning with model number SM-Q509.

Also Read: Adobe Reveals New AI Tools That Will Wow Photoshop Novices

Recent Korean reports have shed light on how Samsung’s Mobile eXperience division (MX) collaborated with the Home Appliance department to integrate Samsung Food with the Galaxy Ring: Tailored for daily activity tracking, the Galaxy Ring, when paired with Samsung Food and an intelligent Samsung refrigerator featuring AI vision, delivers personalized dietary guidance based on calorie intake and BMI.

Samsung is banking on the user-friendly interface and high durability of the ring to redefine the healthcare wearables landscape. Meanwhile, Apple is also making strides in the development of a smart ring, aimed at monitoring users’ health biometrics discreetly when worn on the finger. According to the Electronic Times report, Apple has been closely monitoring market interest in this more inconspicuous alternative to a traditional watch.