News

MENA Online Electronics Sales Grew By 7% In 2023

Despite inflation and rising prices, the Admitad affiliate network says growth aligns perfectly with the global rate.

Published

1 year ago

October 31, 2023

mena online electronics sales grew by 7% in 2023

According to newly released data from the Admitad affiliate network, MENA shoppers made 7% more orders in 2023 and spent 5% more while doing so. The reported rates perfectly align with the pace of global growth, according to Admitad’s analytics.

As part of the study, the company examined over 9 million online orders across 360+ brands. 600,000 MENA online orders were included in those figures, along with 144 local brands and local branches of global companies such as Canon, Dyson, Huawei, Alibaba, and more.

When it comes to online electronic purchases, the MENA cities with the highest share of orders in 2023 were Dubai, Tel Aviv, Riyadh, Abu Dhabi, Jeddah, Ramat Gan, Petaẖ Tiqwa, Istanbul, Sharjah and Kuwait City.

According to Admitad’s data, the main channels through which MENA brands and marketplaces attracted sales were: (by their share in the total number of sales)

Affiliate Stores: 23%
Content Platforms & Online Media: 21%
Groups & Blogs In Social Media: 4%
Contextual & Targeted Ads: 5%
Cashback Services: 2%
Coupon Sites: 4%
External Mobile Apps: 2%
Other: 3%

Sales through third-party mobile apps grew significantly in 2023, with purchases of electronics through those mediums doubling. Sales through affiliate stores jumped 62%, while MENA buyers also paid more attention to recommendations from content platforms and media this year, with sales through those channels rising by 12%.

Also Read: Tribit FlyBuds C1 Earbuds Review: The Ultimate Bang For Your Buck

Admitad experts remain optimistic about their forecast for the growth of online sales of electronics in 2023 and believe that the MENA market will continue to expand. Of key importance for the industry is the upcoming holiday sale season, with brands hoping to maximize profits during White Friday and Cyber Monday.

News

Truecaller For iPhone Gets Real-Time Caller ID And Auto Spam Blocking

The latest update integrates with Apple’s Live Caller ID Lookup framework, launched with iOS 18 last year.

Published

3 hours ago

January 23, 2025

Nour Nasir

Truecaller

Truecaller has rolled out a major update for iPhone users, introducing API support that brings real-time caller identification and automatic spam blocking. The upgrade aims to bring the iOS version of the app closer to its Android counterpart, which has long offered these advanced call-screening features.

The latest update integrates with Apple’s Live Caller ID Lookup framework, launched with iOS 18 last year. The technology allows third-party apps to cross-check incoming calls against a database of known spam numbers in real-time. Importantly, the process employs “homomorphic encryption,” ensuring user privacy by masking the caller’s number, concealing the client’s IP address, and using anonymous authentication.

With this update, Truecaller has also introduced global automatic spam call blocking for iPhones. However, the real-time caller ID feature is being released gradually and is available only to Truecaller Premium subscribers on iPhones running iOS 18.2 or later. Free users will still have access to ad-supported features, such as manual number searches and caller identification for verified businesses.

How To Enable The New Features

To activate the new features, follow these steps:

Update the Truecaller app to version 14.0 or newer via the App Store.
Go to Settings > Apps > Phone > Call Blocking & Identification on your iPhone.
Turn on all Truecaller toggles, then restart the app.

Also Read: “AI Seal” Certification Now Required For Dubai Gov Partnerships

While these features are new to iOS, Truecaller has hinted at this update for months. Following Apple’s iOS 18 update and the introduction of its Live Caller ID API last September, Truecaller Co-founder Alan Mamedi shared his excitement on X (formerly Twitter), saying, “Truecaller finally works on iPhone”.

The global rollout of spam call blocking is already live, but users may need to wait for gradual access to the live caller ID feature.