News

Mitgo Launches MENA Publisher Investments Program

The finance service will provide $50,000 to $500,000 to help regional companies grow.

Published

2 years ago

September 14, 2023

mitgo launches mena publisher investments program

Global tech company Mitgo has launched a new Publisher Investments Program, an alternative financing service that will provide investment opportunities for projects in the MENA market. Initial capital for the fund is $20 million, with the program’s scope expanding as applications are received.

Mitgo’s service will be aimed primarily at the FinTech, smart shopping, generative AI, MarTech, and HRTech sectors. The program will help publishers solve financing gaps and cash flow issues that stand in the way of expansion.

Applicants for funding must earn (or plan to earn) more than 50% of their revenue from cost-per-lead, cost-per-click, cost-per-sale, and other performance-based methods. They also need to be working with Mitgo businesses Admitad and Takeads or with another affiliate network. Companies that do not meet these criteria may still be eligible for funding if they can demonstrate a readiness to earn using the listed advertising models.

Successful candidates will be eligible for $50,000 to $500,000 in funds. In addition, companies will also gain access to the complete Mitgo ecosystem, along with a dedicated strategic manager.

The MENA region will be a key focus for the Publisher Investment scheme, with Mitgo expecting at least 10% of all investments to be made in local projects.

“Their success is our success, which is why we’ll not only provide financial support but also allocate time and resources into mentoring and coaching, as well as giving access to an extensive network of digital advertising contacts,” said Alexander Bachmann, Mitgo CEO & Founder.

Also Read: A Guide To Digital Payment Methods In The Middle East

Mitgo has a successful history in investing, having already closed over 30 deals, including FairSavings ($500K+) and LetyShops ($3M+).

Since the announcement of its Publisher Investments program in June, Mitgo has received 100+ applications and continues actively inviting MENA publishers to submit proposals.

News

Google Releases Veo 2 AI Video Tool To MENA Users

The state-of-the-art video generation model is now available in Gemini, offering realistic AI-generated videos with better physics, motion, and detail.

Published

2 days ago

April 16, 2025

Nour Nasir

Google

Starting today, users of Gemini Advanced in the MENA region — and globally — can tap into Veo 2, Google’s next-generation video model.

Originally unveiled in 2024, Veo 2 has now been fully integrated into Gemini, supporting multiple languages including Arabic and English. The rollout now brings Google’s most advanced video AI directly into the hands of everyday users.

Veo 2 builds on the foundations of its predecessor with a more sophisticated understanding of the physical world. It’s designed to produce high-fidelity video content with cinematic detail, realistic motion, and greater visual consistency across a wide range of subjects and styles. Whether recreating natural landscapes, human interactions, or stylized environments, the model is capable of interpreting and translating written prompts into eight-second 720p videos that feel almost handcrafted.

Users can generate content directly through the Gemini platform — either via the web or mobile apps. The experience is pretty straightforward: users enter a text-based prompt, and Veo 2 returns a video in 16:9 landscape format, delivered as an MP4 file. These aren’t just generic clips — they can reflect creative, abstract, or highly specific scenarios, making the tool especially useful for content creators, marketers, or anyone experimenting with visual storytelling.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

To ensure transparency, each video is embedded with SynthID — a digital watermark developed by Google’s DeepMind. The watermark is invisible to the human eye but persists across editing, compression, and sharing. It identifies the video as AI-generated, addressing concerns around misinformation and media authenticity.

While Veo 2 is still in its early phases of public rollout, the technology is part of a broader push by Google to democratize advanced AI tools. With text-to-image, code generation, and now video creation integrated into Gemini, Google is positioning the platform as a full-spectrum creative assistant.

Access to Veo 2 starts today and will continue expanding in the coming weeks. Interested users can try it out at gemini.google.com or through the Gemini app on Android and iOS.