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Mitgo Launches MENA Publisher Investments Program

The finance service will provide $50,000 to $500,000 to help regional companies grow.

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mitgo launches mena publisher investments program

Global tech company Mitgo has launched a new Publisher Investments Program, an alternative financing service that will provide investment opportunities for projects in the MENA market. Initial capital for the fund is $20 million, with the program’s scope expanding as applications are received.

Mitgo’s service will be aimed primarily at the FinTech, smart shopping, generative AI, MarTech, and HRTech sectors. The program will help publishers solve financing gaps and cash flow issues that stand in the way of expansion.

Applicants for funding must earn (or plan to earn) more than 50% of their revenue from cost-per-lead, cost-per-click, cost-per-sale, and other performance-based methods. They also need to be working with Mitgo businesses Admitad and Takeads or with another affiliate network. Companies that do not meet these criteria may still be eligible for funding if they can demonstrate a readiness to earn using the listed advertising models.

Successful candidates will be eligible for $50,000 to $500,000 in funds. In addition, companies will also gain access to the complete Mitgo ecosystem, along with a dedicated strategic manager.

The MENA region will be a key focus for the Publisher Investment scheme, with Mitgo expecting at least 10% of all investments to be made in local projects.

“Their success is our success, which is why we’ll not only provide financial support but also allocate time and resources into mentoring and coaching, as well as giving access to an extensive network of digital advertising contacts,” said Alexander Bachmann, Mitgo CEO & Founder.

Also Read: A Guide To Digital Payment Methods In The Middle East

Mitgo has a successful history in investing, having already closed over 30 deals, including FairSavings ($500K+) and LetyShops ($3M+).

Since the announcement of its Publisher Investments program in June, Mitgo has received 100+ applications and continues actively inviting MENA publishers to submit proposals.

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Hamad International Wins 2024 Skytrax World Airport Awards

The Qatar airport also won “World’s Best Airport Shopping” for the 2nd time, and “Best Airport in the Middle East” for the 10th year.

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hamad international wins 2024 skytrax world airport awards

Hamad International Airport (DOH) in Doha, Qatar, has once again won the “World’s Best Airport” title at the Skytrax World Airport Awards. The award ceremony, held at the Passenger Terminal Expo 2024 in Frankfurt, Germany, also saw Hamad clinch the accolade of “World’s Best Airport Shopping” for the 2nd time in a row and “Best Airport in the Middle East” for an impressive 10th consecutive year.

Qatar Airways Group Chief Executive Officer, Eng. Badr Mohammed Al-Meer, who played a key role in the airport’s development over the past decade, said: “This is a remarkable achievement for Hamad International Airport, as it celebrates its 10th anniversary of operational excellence, connecting passengers seamlessly from all around the world. It is a testament to the dedication of our team and partners, who have contributed to providing passengers with the finest travel experience”.

hamad international airport doha qatar

Al-Meer emphasized the importance of understanding changing travel trends and the needs of modern air passengers: “At the heart of our growth strategy lies the passengers’ journey, their evolving needs, and our commitment to meeting and exceeding their expectations. We have introduced a diverse range of experiences at the airport, including Souq Al Matar, which brings Qatari hospitality and culture closer to travelers, “Orchard”, the ideal place for relaxation and rejuvenation between flights, and an array of high-end lounges”.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Hamad International Airport saw a massive 31% surge in passenger traffic during 2023, with the transport hub now serving over 45 million passengers annually. The airport is now home to prestigious airlines, including Vistara, Iberia, Xiamen Airlines, Garuda Indonesia, and Japan Airlines, serving 250+ destinations for passenger and cargo flights.

The uptick in traffic is no doubt due to the completion of the first phase of an extensive expansion project. Hamad’s management intends to radically update the airport’s facilities over the coming years in a bid to create the “airport of the future”. The expansion features a unique and calming environment of lush greenery and several contemporary dining and shopping concepts among the already well-equipped leisure facilities.

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