News

Mitgo Launches MENA Publisher Investments Program

The finance service will provide $50,000 to $500,000 to help regional companies grow.

Published

3 years ago

September 14, 2023

mitgo launches mena publisher investments program

Global tech company Mitgo has launched a new Publisher Investments Program, an alternative financing service that will provide investment opportunities for projects in the MENA market. Initial capital for the fund is $20 million, with the program’s scope expanding as applications are received.

Mitgo’s service will be aimed primarily at the FinTech, smart shopping, generative AI, MarTech, and HRTech sectors. The program will help publishers solve financing gaps and cash flow issues that stand in the way of expansion.

Applicants for funding must earn (or plan to earn) more than 50% of their revenue from cost-per-lead, cost-per-click, cost-per-sale, and other performance-based methods. They also need to be working with Mitgo businesses Admitad and Takeads or with another affiliate network. Companies that do not meet these criteria may still be eligible for funding if they can demonstrate a readiness to earn using the listed advertising models.

Successful candidates will be eligible for $50,000 to $500,000 in funds. In addition, companies will also gain access to the complete Mitgo ecosystem, along with a dedicated strategic manager.

The MENA region will be a key focus for the Publisher Investment scheme, with Mitgo expecting at least 10% of all investments to be made in local projects.

“Their success is our success, which is why we’ll not only provide financial support but also allocate time and resources into mentoring and coaching, as well as giving access to an extensive network of digital advertising contacts,” said Alexander Bachmann, Mitgo CEO & Founder.

Also Read: A Guide To Digital Payment Methods In The Middle East

Mitgo has a successful history in investing, having already closed over 30 deals, including FairSavings ($500K+) and LetyShops ($3M+).

Since the announcement of its Publisher Investments program in June, Mitgo has received 100+ applications and continues actively inviting MENA publishers to submit proposals.

News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.