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WhatsApp Channels Has Started Rolling Out Across The MENA Region
The one-way broadcast tool allows account admins to send text, photos, videos, and stickers to followers, and create polls.
WhatsApp Channels is now being rolled out across the MENA region, with countries including Lebanon, Saudi Arabia, the UAE, Egypt, and Morocco soon to benefit from the broadcast service.
Soon, people across much of the Middle East and North Africa will benefit from private updates from their favorite celebrities, creators, artists, and sports teams without having to leave WhatsApp.
Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey at Meta, was excited to announce the update, “We’re starting to roll out WhatsApp Channels globally and adding thousands of new channels that people can follow in WhatsApp. We’re also welcoming some of your favorite celebrities, sports teams, artists, creators, and thought leaders that people can follow right within WhatsApp”.
According to Moon Baz, Channels allow admins to send one-way broadcasts via text, photos, videos, and stickers. Users can find Channels in a new WhatsApp tab labeled Updates, which is separate from their regular chats with friends, family, and communities.
WhatsApp users will be able to see recommended Channels based on popularity and region. Similar to regular chats, they will also be able to use emojis to react to updates — though users won’t be able to see someone else’s reaction.
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Channel updates will not be available indefinitely. Meta will store data on their servers for up to 30 days. Admins will also be able to block screenshots and forwards from their channels.
Overall, WhatsApp Channels look set to become an effective tool for getting in touch with your target audience — whether you’re an influencer or a business looking for marketing opportunities.
News
Google To Launch AI Hub In Saudi Arabia, Aiming For $71B GDP Boost
The tech giant also plans to develop local AI solutions, and train regional talent to foster innovation and entrepreneurship.
Google has announced plans to set up a cutting-edge artificial intelligence (AI) hub in Saudi Arabia, a move aimed at accelerating technological growth and economic development across the wider gulf region. The ambitious project aligns with Saudi Arabia’s Vision 2030, an initiative that champions technology and innovation as central to economic diversification away from the oil industry.
According to Google, the hub has the potential to contribute as much as $71 billion to Saudi Arabia’s economy. The initiative will likely speed up the adoption of AI across industries such as healthcare, retail, and financial services — not only within Saudi Arabia but also throughout the wider MENA region and beyond.
Yasir Al Rumayyan, Governor of Saudi Arabia’s Public Investment Fund (PIF), highlighted the importance of the project for the Kingdom: “This partnership demonstrates PIF’s dedication to fostering an AI-friendly environment through investments in human capital and technology, upskilling thousands with cutting-edge tools to support our sustainable and innovative infrastructure goals,” he explained. Al Rumayyan also emphasized that Saudi Arabia’s combination of sector knowledge and long-term investment strategies makes it an ideal environment for global technology partnerships.
Also Read: Top Free AI Chatbots Available In The Middle East
A central aim of Google’s initiative is nurturing local talent. The AI hub will offer a range of training, research, and collaboration opportunities for developers, researchers, and entrepreneurs within Saudi Arabia. Google envisions training “millions” of people, helping to create a robust innovation ecosystem that supports entrepreneurship and ensures economic benefits reach all segments of society.
As international technology giants increasingly look to develop solutions tailored to regional needs, Google’s initiative reflects a progressive approach that leverages the strengths of local markets. With the potential to inject billions into the economy and strengthen digital capacities, Saudi Arabia could soon emerge as a prominent center for AI innovation in the Middle East.
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