News

WhatsApp Channels Has Started Rolling Out Across The MENA Region

The one-way broadcast tool allows account admins to send text, photos, videos, and stickers to followers, and create polls.

Published

11 months ago

September 14, 2023

Nour Nasir

whatsapp channels has started rolling out across the mena region

WhatsApp Channels is now being rolled out across the MENA region, with countries including Lebanon, Saudi Arabia, the UAE, Egypt, and Morocco soon to benefit from the broadcast service.

Soon, people across much of the Middle East and North Africa will benefit from private updates from their favorite celebrities, creators, artists, and sports teams without having to leave WhatsApp.

Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey at Meta, was excited to announce the update, “We’re starting to roll out WhatsApp Channels globally and adding thousands of new channels that people can follow in WhatsApp. We’re also welcoming some of your favorite celebrities, sports teams, artists, creators, and thought leaders that people can follow right within WhatsApp”.

According to Moon Baz, Channels allow admins to send one-way broadcasts via text, photos, videos, and stickers. Users can find Channels in a new WhatsApp tab labeled Updates, which is separate from their regular chats with friends, family, and communities.

WhatsApp users will be able to see recommended Channels based on popularity and region. Similar to regular chats, they will also be able to use emojis to react to updates — though users won’t be able to see someone else’s reaction.

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Channel updates will not be available indefinitely. Meta will store data on their servers for up to 30 days. Admins will also be able to block screenshots and forwards from their channels.

Overall, WhatsApp Channels look set to become an effective tool for getting in touch with your target audience — whether you’re an influencer or a business looking for marketing opportunities.

News

Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

Published

2 days ago

July 25, 2024

Nour Nasir

Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.