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Blinx Brings Fresh Storytelling & News To Middle Eastern Youth
The digital media hub aims to connect and empower Gen Z and Millennial viewers across a range of platforms.
Blinx, the Middle East’s new digital media hub, aims to empower Gen Z and Millennial viewers using digital storytelling and news stories across a range of platforms and devices.
Since being announced in March 2023, Blinx has been on a mission to deliver the most authentic narratives and culturally relevant content to young Middle Easterners.

Nakhle Elhage, General Manager of Blinx, explained: “We’ve made remarkable strides since our brand name announcement. The launch of Blinx is not just about compelling content creation. It’s a digital media powerhouse that promotes storytelling excellence in a myriad of genres like entertainment, infotainment, news, business, lifestyle, sports, self-development, climate change, and more. Our Smart TV App also offers exclusive long-form content such as investigative journalism, talk shows, and live broadcasts”.
The MENA region currently has one of the highest youth unemployment rates in the world, at over 26%. Blinx already employs around 150 young professionals, helping to buck the negative trend while simultaneously offering a voice to the disaffected youth. “Content creators and creative storytellers are on a mission to shift perspectives,” Elhage said. “Not only are they talented and bold, but they also embody the youth’s energy, dynamism, and resourcefulness that is Blinx”.

Blinx is headquartered in Dubai’s Media City. The company has already doubled in size since its launch and now boasts a wealth of cutting-edge technology in its production facility. Alongside state-of-the-art VR technology, Blinx also has the capability to create Metaverse and extended reality content and is also trialing AI tools alongside advanced analytics.
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“Technology is designed to transport audiences beyond traditional storytelling, pushing the limits of innovation, news, information, data, and others,” said Fadi Radi, Blinx’s Chief Creative Officer. “Our featured stories cater to tech-savvy youth, offering a blend of entertainment and insightful inspiration. End-users can effortlessly swipe through stories, engaging with content creators and peers”.
News
Lebanon Ministers Meet Visa Over National Digital Payment Platform
Finance and technology ministers say a comparative study and roadmap will follow before any decision on adopting a model.
Lebanon’s finance and technology ministers met representatives from Visa last week to discuss a proposed unified national digital payment platform for government services, according to a readout from the Ministry of Finance.
The meeting brought together Finance Minister Yassin Jaber, Minister of State for Technology and Artificial Intelligence Kamal Shehadeh, a Visa delegation, and experts from both ministries. Discussion focused on whether Lebanon could establish a single platform through which citizens and institutions would pay taxes, fees, fines and other official transactions electronically, using mobile phones and other digital channels.
The Visa delegation presented examples from countries that have adopted unified government payment platforms, including the United Arab Emirates, Singapore, Estonia and Jordan. According to the readout, the examples were presented as having increased collection rates and expanded financial inclusion.
Talks covered settlement mechanisms, direct transfer to the treasury account, financial reconciliation, risk management, cybersecurity, fees, and an operational model that would involve the private sector. The parties agreed to continue technical and institutional consultations, prepare a comparative study, and develop an implementation roadmap before any decision on adopting a model for Lebanon.
Jaber said the Ministry of Finance had already enabled citizens to pay using credit cards and e-wallets through transfer companies, but described the proposed platform as a further step. He framed the development of electronic payment and collection systems as a priority within the ministry’s modernization plan.
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Shehadeh outlined the citizen-facing concept as a single mobile application through which users could settle obligations to ministries, government institutions and other bodies.
“The idea, in short, is that any citizen downloads an application on their mobile phone, through which they can pay all service obligations for all ministries, government institutions, or those owned by the Lebanese state, and others as well, as the platform is not limited only to state institutions,” he said.
Shehadeh added that the platform would not displace banks and money transfer companies that currently provide collection services to the state, calling it complementary to their work.
