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Blinx Brings Fresh Storytelling & News To Middle Eastern Youth

The digital media hub aims to connect and empower Gen Z and Millennial viewers across a range of platforms.

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blinx brings fresh storytelling and news to middle eastern youth
Blinx

Blinx, the Middle East’s new digital media hub, aims to empower Gen Z and Millennial viewers using digital storytelling and news stories across a range of platforms and devices.

Since being announced in March 2023, Blinx has been on a mission to deliver the most authentic narratives and culturally relevant content to young Middle Easterners.

nakhle elhage blinx dubai

Nakhle Elhage, General Manager of Blinx, explained: “We’ve made remarkable strides since our brand name announcement. The launch of Blinx is not just about compelling content creation. It’s a digital media powerhouse that promotes storytelling excellence in a myriad of genres like entertainment, infotainment, news, business, lifestyle, sports, self-development, climate change, and more. Our Smart TV App also offers exclusive long-form content such as investigative journalism, talk shows, and live broadcasts”.

The MENA region currently has one of the highest youth unemployment rates in the world, at over 26%. Blinx already employs around 150 young professionals, helping to buck the negative trend while simultaneously offering a voice to the disaffected youth. “Content creators and creative storytellers are on a mission to shift perspectives,” Elhage said. “Not only are they talented and bold, but they also embody the youth’s energy, dynamism, and resourcefulness that is Blinx”.

blinx dubai media city

Blinx is headquartered in Dubai’s Media City. The company has already doubled in size since its launch and now boasts a wealth of cutting-edge technology in its production facility. Alongside state-of-the-art VR technology, Blinx also has the capability to create Metaverse and extended reality content and is also trialing AI tools alongside advanced analytics.

Also Read: Mitgo Launches MENA Publisher Investments Program

“Technology is designed to transport audiences beyond traditional storytelling, pushing the limits of innovation, news, information, data, and others,” said Fadi Radi, Blinx’s Chief Creative Officer. “Our featured stories cater to tech-savvy youth, offering a blend of entertainment and insightful inspiration. End-users can effortlessly swipe through stories, engaging with content creators and peers”.

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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.

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adobe teases new ai editing tools and updates in premiere pro
Adobe

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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