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Everything Apple Announced At Yesterday’s iPhone 15 Event

Most of the circulating rumors proved accurate, but despite any major surprises, the new iPhone lineup still looks stunning.

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everything apple announced at yesterday's iphone 15 event

Yesterday, Apple held its yearly iPhone event, where the Cupertino company revealed four new smartphones, along with updates to its line of Apple Watches and a new version of iOS.

Most of the rumors about these hotly anticipated devices proved to be accurate, with upgrades ranging from USB-C ports to titanium frames. Let’s check them out:

The iPhone 15 & 15 Plus

Like the iPhone 14, the base model of Apple’s smartphone comes in two screen sizes: a standard 6.1-inch version and a larger 6.7-inch plus model.

Broadly speaking, the base iPhones are now comparable to last year’s Pro models, with improved cameras, better performance, and the novel Dynamic Island that does away with the dreaded notch.

However, the handsets now sport USB-C ports, along with a slightly tweaked chassis featuring rounded edges that look a little like those of the Apple Watch. In addition, color options have been changed for this model, which now ships in blue, green, yellow, pink, and black.

The iPhone 15 starts at $799, while the Plus starts at $899.

iPhone 15 Pro & Pro Max

For the Pro versions of the iPhone 15, Apple chose to use titanium for the chassis, resulting in a lighter handset that comes in natural, blue, white, and black metallic hues. The screen now sports a smaller bezel, while the frosted glass back remains.

The two Pro handsets have 48-megapixel cameras with larger sensors for improved low-light photography. In addition, the 12-megapixel ultra-wide camera remains but is now joined by a game-changing 5x optical zoom on the Pro Max. Last but not least, the Pro model cameras gain the ability to record spatial video that can be viewed on Apple’s upcoming Vision Pro headset.

One final feature worth noting is that both Pro iPhones have ditched the mute button and replaced it with an “Action Button”, which is customizable via the Shortcuts app.

The iPhone 15 Pro starts at $999, while the Pro Max starts at $1,199.

iOS 17

Apple gave few details about updates to its mobile operating system but did announce that iOS 17 would arrive on Monday, September 18, presumably to tie in with the iPhone 15.

Apple Watches

Both Apple’s Series 9 and Ultra smartwatches received an update, too. The series 9 is now carbon neutral, comes in new colorways, and sports a touch-free feature called double tap. Meanwhile, the premium Ultra watch has an upgraded processor, improved battery life, and more accurate health readings.

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Altegio Expands To UAE, Driving Digital Transformation For Local Businesses

The company aims to enhance efficiency for local service businesses, aligning with the UAE’s ambitious digital economy plan for 2031.

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altegio expands to uae driving digital transformation for local businesses

Altegio, a digital business ecosystem featuring sophisticated online booking and management solutions, has announced its entry into the UAE market, aiming to enhance operational efficiency and accelerate digital adoption for local enterprises.

This expansion also complements the UAE’s Digital Economy Strategy, which aims to increase the digital economy’s share in the nation’s non-oil GDP to over 20% by 2031. Projections indicate the UAE’s digital sector could contribute an estimated $140 billion by 2032, highlighting the region’s commitment to fostering a modern, tech-driven economy.

altegio team

Altegio’s platform offers over 30 distinct management tools that automate as much as 80% of routine business operations. Its suite of services includes online booking options, a customizable mobile app, robust financial and inventory management, analytics, SMS and email marketing, and a customer loyalty program.

Altegio’s key differentiator lies in its customer-focused approach to business automation. Unlike many platforms that redirect customers to external sites, potentially exposing them to competitor services, Altegio’s booking system is embedded directly within each company’s own ecosystem. This prevents “cannibalization” of clients and enhances customer loyalty by maintaining a consistent, secure experience.

Also Read: Google Launches Largest AI Initiative In The MENA Region

“Our expansion into the UAE is a strategic move that aligns with the country’s ambitious digital transformation agenda,” explained Yri Petrou, Managing Partner at Altegio. “We are excited to support UAE businesses in embracing digital transformation across their operations. By providing a comprehensive suite of business automation tools, we aim to not only accelerate operational efficiency but also redefine how businesses engage with customers”.

Founded in 2022, Altegio operates as a network of independent firms with offices in the UAE, Brazil, Hungary, Cyprus, Armenia, and several other nations. Each regional hub integrates local partners and technologies to enhance Altegio’s core offerings. The company’s impact includes an annual gross merchandise volume (GMV) of $1 billion, a client base of over 10,000 across 89 countries, and more than 4 million bookings each month on its platform.

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