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Everything Apple Announced At Yesterday’s iPhone 15 Event

Most of the circulating rumors proved accurate, but despite any major surprises, the new iPhone lineup still looks stunning.

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everything apple announced at yesterday's iphone 15 event

Yesterday, Apple held its yearly iPhone event, where the Cupertino company revealed four new smartphones, along with updates to its line of Apple Watches and a new version of iOS.

Most of the rumors about these hotly anticipated devices proved to be accurate, with upgrades ranging from USB-C ports to titanium frames. Let’s check them out:

The iPhone 15 & 15 Plus

Like the iPhone 14, the base model of Apple’s smartphone comes in two screen sizes: a standard 6.1-inch version and a larger 6.7-inch plus model.

Broadly speaking, the base iPhones are now comparable to last year’s Pro models, with improved cameras, better performance, and the novel Dynamic Island that does away with the dreaded notch.

However, the handsets now sport USB-C ports, along with a slightly tweaked chassis featuring rounded edges that look a little like those of the Apple Watch. In addition, color options have been changed for this model, which now ships in blue, green, yellow, pink, and black.

The iPhone 15 starts at $799, while the Plus starts at $899.

iPhone 15 Pro & Pro Max

For the Pro versions of the iPhone 15, Apple chose to use titanium for the chassis, resulting in a lighter handset that comes in natural, blue, white, and black metallic hues. The screen now sports a smaller bezel, while the frosted glass back remains.

The two Pro handsets have 48-megapixel cameras with larger sensors for improved low-light photography. In addition, the 12-megapixel ultra-wide camera remains but is now joined by a game-changing 5x optical zoom on the Pro Max. Last but not least, the Pro model cameras gain the ability to record spatial video that can be viewed on Apple’s upcoming Vision Pro headset.

One final feature worth noting is that both Pro iPhones have ditched the mute button and replaced it with an “Action Button”, which is customizable via the Shortcuts app.

The iPhone 15 Pro starts at $999, while the Pro Max starts at $1,199.

iOS 17

Apple gave few details about updates to its mobile operating system but did announce that iOS 17 would arrive on Monday, September 18, presumably to tie in with the iPhone 15.

Apple Watches

Both Apple’s Series 9 and Ultra smartwatches received an update, too. The series 9 is now carbon neutral, comes in new colorways, and sports a touch-free feature called double tap. Meanwhile, the premium Ultra watch has an upgraded processor, improved battery life, and more accurate health readings.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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