News

Everything Apple Announced At Yesterday’s iPhone 15 Event

Most of the circulating rumors proved accurate, but despite any major surprises, the new iPhone lineup still looks stunning.

Published

3 years ago

September 13, 2023

Nour Nasir

everything apple announced at yesterday's iphone 15 event

Yesterday, Apple held its yearly iPhone event, where the Cupertino company revealed four new smartphones, along with updates to its line of Apple Watches and a new version of iOS.

Most of the rumors about these hotly anticipated devices proved to be accurate, with upgrades ranging from USB-C ports to titanium frames. Let’s check them out:

The iPhone 15 & 15 Plus

Like the iPhone 14, the base model of Apple’s smartphone comes in two screen sizes: a standard 6.1-inch version and a larger 6.7-inch plus model.

Broadly speaking, the base iPhones are now comparable to last year’s Pro models, with improved cameras, better performance, and the novel Dynamic Island that does away with the dreaded notch.

However, the handsets now sport USB-C ports, along with a slightly tweaked chassis featuring rounded edges that look a little like those of the Apple Watch. In addition, color options have been changed for this model, which now ships in blue, green, yellow, pink, and black.

The iPhone 15 starts at $799, while the Plus starts at $899.

iPhone 15 Pro & Pro Max

For the Pro versions of the iPhone 15, Apple chose to use titanium for the chassis, resulting in a lighter handset that comes in natural, blue, white, and black metallic hues. The screen now sports a smaller bezel, while the frosted glass back remains.

The two Pro handsets have 48-megapixel cameras with larger sensors for improved low-light photography. In addition, the 12-megapixel ultra-wide camera remains but is now joined by a game-changing 5x optical zoom on the Pro Max. Last but not least, the Pro model cameras gain the ability to record spatial video that can be viewed on Apple’s upcoming Vision Pro headset.

One final feature worth noting is that both Pro iPhones have ditched the mute button and replaced it with an “Action Button”, which is customizable via the Shortcuts app.

The iPhone 15 Pro starts at $999, while the Pro Max starts at $1,199.

iOS 17

Apple gave few details about updates to its mobile operating system but did announce that iOS 17 would arrive on Monday, September 18, presumably to tie in with the iPhone 15.

Apple Watches

Both Apple’s Series 9 and Ultra smartwatches received an update, too. The series 9 is now carbon neutral, comes in new colorways, and sports a touch-free feature called double tap. Meanwhile, the premium Ultra watch has an upgraded processor, improved battery life, and more accurate health readings.

News

At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

5 days ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.