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Apple Scary Fast Event: New M3 MacBook Pros And iMac

The latest chip upgrades promise huge power and efficiency increases.

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apple scary fast event new m3 macbook pros and imac
Apple

Apple unveiled its latest Mac refresh at its “Scary Fast” live-streamed event on Monday, which, incidentally, was the first of its kind to be shot entirely on an iPhone (specifically, the new iPhone 15 Pro Max).

“We’ve got something special for you tonight. No tricks, just treats,” teased Apple chief executive Tim Cook on social media platform X, formerly Twitter, before the event.

The “Scary Fast” moniker turned out (rather unsurprisingly) to be a reference to the company’s M3, M3 Pro, and M3 Max chips, which promise huge increases in power and efficiency while reducing the system’s reliance on memory.

“M3, M3 Pro, and M3 Max are the most advanced chips ever built for a personal computer,” said Johny Srouji, Apple’s senior vice president of hardware technology.

“Apple silicon has completely redefined the Mac experience. Every aspect of its architecture is designed for performance and power efficiency”, he added.

The New 24-Inch iMac

24 inch apple imac

Since its 2021 launch, the iMac hasn’t benefited from a single spec bump. That situation has now been rectified, with Apple boosting the tired M1 processors inside the colorful all-in-one PC for its latest M3 chip, doubling the already speedy device’s performance in the process.

Although the rest of the iMac 24 is largely unchanged, Apple claims to have tweaked the display quality, which now offers 11.3 million pixels and more than a billion colors, as well as adding faster wireless connectivity.

apple m3 chips

“We are excited to give iMac a big boost in performance with the M3 chip,” said John Ternus, Apple’s senior vice president of hardware engineering.

“The new iMac with M3 is incredible for anyone, especially those who have not yet upgraded from Intel, providing a giant leap in performance and capabilities,” he added.

Online pre-orders for the new iMac are already being taken, with prices starting at $1,299 and deliveries expected to start from November 7.

The Latest MacBook Pros

Apple also announced a new MacBook Pro line-up with an M3 chip upgrade to both the 14 and 16-inch versions of the laptop, offering “phenomenal sustained performance” for machine learning programmers, 3D artists, and video editors.

Also Read: MENA Online Electronics Sales Grew By 7% In 2023

Starting at $1,599, the new MacBook Pros are now available for pre-order. Customers will begin to take delivery from November 7 to coincide with the laptops’ arrival in Apple stores.

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ESET Bets On Specialized Security AI At 0.5% The Training Cost

ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.

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eset bets on specialized security ai at 0.5% the training cost

A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.

To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.

Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.

NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.

ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.

As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.

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