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True Gamers & Takefluence Reveal New Ambassador Program

The collaboration will empower gaming content creators in the Middle East, offering a platform for creativity, engagement, and monetization.

Published

2 years ago

March 27, 2024

Nour Nasir

true gamers and takefluence reveal new ambassador program

The gaming industry in the Middle East has experienced unprecedented growth, boasting a remarkable penetration rate of over 60%. Spearheading this surge are Saudi Arabia and the UAE, with projections indicating a staggering valuation of $6 billion by 2027, according to data from the Dubai Multi Commodities Centre.

True Gamers, a distinguished esports network headquartered in the UAE, has been at the forefront of this regional transformation. With an initial investment of $45 million, True Gamers has established six clubs in Dubai and plans to develop over 150 more across Saudi Arabia. Looking ahead, the organization is set to expand its footprint further, with upcoming branches in Dubai, Abu Dhabi, and Sharjah within the coming months. However, True Gamers’ vision extends beyond merely providing cutting-edge gaming facilities; it also aims to cultivate an ecosystem that empowers gaming content creators and industry micro influencers.

To achieve these aims, True Gamers has enlisted the help of Takefluence — a platform that automates onboarding, reporting, and payouts for brands looking to launch ambassador or creator campaigns. The new collaboration will see the two companies launch a program tailored explicitly for the gaming community. The initiative seeks to unlock the potential of gaming enthusiasts and content creators, providing them with a platform to showcase their creativity, engage with a broader audience, and ultimately, monetize their passion for gaming.

Also Read: Top 10 Best Freelance Platforms In The Middle East

“This partnership reflects a shared vision for the future of gaming, eSport, and content creation in the region, highlighting the synergies between technological innovation and community engagement. As the digital landscape evolves, collaborations like this are crucial in driving the growth of the eGaming and content creator economies,” explained Archie Rudyuk, CEO and Co-Founder of Takefluence.

Vlad Belyanin, True Gamers Co-Founder and CPO, was also excited about the launch: “By combining our resources and expertise, we are not just offering a platform for gamers and creators but also setting the stage for the next generation of gaming content […] ensuring that the Middle East becomes a main hub of innovation and creativity in the global gaming scene”.

Related Topics:eSports Gaming Takefluence True Gamers

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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

2 weeks ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.