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True Gamers & Takefluence Reveal New Ambassador Program

The collaboration will empower gaming content creators in the Middle East, offering a platform for creativity, engagement, and monetization.

Published

3 years ago

March 27, 2024

Nour Nasir

true gamers and takefluence reveal new ambassador program

The gaming industry in the Middle East has experienced unprecedented growth, boasting a remarkable penetration rate of over 60%. Spearheading this surge are Saudi Arabia and the UAE, with projections indicating a staggering valuation of $6 billion by 2027, according to data from the Dubai Multi Commodities Centre.

True Gamers, a distinguished esports network headquartered in the UAE, has been at the forefront of this regional transformation. With an initial investment of $45 million, True Gamers has established six clubs in Dubai and plans to develop over 150 more across Saudi Arabia. Looking ahead, the organization is set to expand its footprint further, with upcoming branches in Dubai, Abu Dhabi, and Sharjah within the coming months. However, True Gamers’ vision extends beyond merely providing cutting-edge gaming facilities; it also aims to cultivate an ecosystem that empowers gaming content creators and industry micro influencers.

To achieve these aims, True Gamers has enlisted the help of Takefluence — a platform that automates onboarding, reporting, and payouts for brands looking to launch ambassador or creator campaigns. The new collaboration will see the two companies launch a program tailored explicitly for the gaming community. The initiative seeks to unlock the potential of gaming enthusiasts and content creators, providing them with a platform to showcase their creativity, engage with a broader audience, and ultimately, monetize their passion for gaming.

Also Read: Top 10 Best Freelance Platforms In The Middle East

“This partnership reflects a shared vision for the future of gaming, eSport, and content creation in the region, highlighting the synergies between technological innovation and community engagement. As the digital landscape evolves, collaborations like this are crucial in driving the growth of the eGaming and content creator economies,” explained Archie Rudyuk, CEO and Co-Founder of Takefluence.

Vlad Belyanin, True Gamers Co-Founder and CPO, was also excited about the launch: “By combining our resources and expertise, we are not just offering a platform for gamers and creators but also setting the stage for the next generation of gaming content […] ensuring that the Middle East becomes a main hub of innovation and creativity in the global gaming scene”.

Related Topics:eSports Gaming Takefluence True Gamers

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NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.