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True Gamers & Takefluence Reveal New Ambassador Program

The collaboration will empower gaming content creators in the Middle East, offering a platform for creativity, engagement, and monetization.

Published

2 years ago

March 27, 2024

Nour Nasir

true gamers and takefluence reveal new ambassador program

The gaming industry in the Middle East has experienced unprecedented growth, boasting a remarkable penetration rate of over 60%. Spearheading this surge are Saudi Arabia and the UAE, with projections indicating a staggering valuation of $6 billion by 2027, according to data from the Dubai Multi Commodities Centre.

True Gamers, a distinguished esports network headquartered in the UAE, has been at the forefront of this regional transformation. With an initial investment of $45 million, True Gamers has established six clubs in Dubai and plans to develop over 150 more across Saudi Arabia. Looking ahead, the organization is set to expand its footprint further, with upcoming branches in Dubai, Abu Dhabi, and Sharjah within the coming months. However, True Gamers’ vision extends beyond merely providing cutting-edge gaming facilities; it also aims to cultivate an ecosystem that empowers gaming content creators and industry micro influencers.

To achieve these aims, True Gamers has enlisted the help of Takefluence — a platform that automates onboarding, reporting, and payouts for brands looking to launch ambassador or creator campaigns. The new collaboration will see the two companies launch a program tailored explicitly for the gaming community. The initiative seeks to unlock the potential of gaming enthusiasts and content creators, providing them with a platform to showcase their creativity, engage with a broader audience, and ultimately, monetize their passion for gaming.

Also Read: Top 10 Best Freelance Platforms In The Middle East

“This partnership reflects a shared vision for the future of gaming, eSport, and content creation in the region, highlighting the synergies between technological innovation and community engagement. As the digital landscape evolves, collaborations like this are crucial in driving the growth of the eGaming and content creator economies,” explained Archie Rudyuk, CEO and Co-Founder of Takefluence.

Vlad Belyanin, True Gamers Co-Founder and CPO, was also excited about the launch: “By combining our resources and expertise, we are not just offering a platform for gamers and creators but also setting the stage for the next generation of gaming content […] ensuring that the Middle East becomes a main hub of innovation and creativity in the global gaming scene”.

Related Topics:eSports Gaming Takefluence True Gamers

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Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

Published

3 days ago

June 11, 2026

Nour Nasir

Instagram

Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.