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Dubai Startup Belong Is A Social Platform With A Twist
The company has ambitious plans for growth and has already begun scaling operations in US cities.
Startup Belong is an online social platform catering to the needs of fitness, food, travel, arts, sports, and wellness enthusiasts. The app also allows users to connect in person to attend events together.
Founders Michael Askew and Matthew Gaziano have first-hand experience of struggling to connect with the right people after living in Saudi Arabia’s capital, Riyadh, for seven years and later moving to Dubai.
“When we moved to Dubai, we were excited because the place is amazing. We expected to have a packed, endless social calendar, but when we got here, we realized we’d got to make friends first,” says Gaziano. “How do you get out, find like-minded people, and do all these fantastic things? How do you approach people? It’s not easy to go over and speak to someone in public and start talking about yourself,” he added.
The pair were inspired to design an app where “online meets offline”, helping people to break the ice and form lasting relationships out in the real world.
After launching the app in 2019, the social platform now has a user base of 350,000 and a presence in Dubai, New York, and San Francisco.
Also Read: Top 10 Best Freelance Platforms In The Middle East
Belong works by allowing users to select their interests. After that, they start posting and discussing what they have in common. The company has already secured $3.5 million in crowdfunded investments and plans to raise more funds in 2024 to crack the wider US and MENA markets.
“The UAE is a fantastic place to launch your business,” explains Gaziano. “It’s such a melting pot of cultures and nationalities, and you can really put your startup to the test here”.
The United Arab Emirates aims to become home to 20 startups valued at over $1 billion by 2031 in a bid to become a regional center for innovation and entrepreneurship. Last year, the country launched its Entrepreneurial Nation initiative to help entrepreneurs set up operations in the Emirates and support them when expanding their businesses, exporting products, and tapping into online sales.
The UAE’s digital economy is expected to reach a value of $140 billion by 2031, rising dramatically from its current $38 billion, according to a report by the Dubai Chamber of Digital Economy.
News
ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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