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Saudi Arabia’s Hajj 2023 Expo Promises A High-Tech Pilgrimage

The Saudi Arabian government and private tech companies have shown off the latest solutions to help pilgrims enjoy a smooth experience during their journey.

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saudi arabia's hajj 2023 expo promises a high-tech pilgrimage

Hajj is one of Islam’s most important pilgrimages, with around 2.5 million people making the journey in 2019, before COVID-19 travel restrictions forced officials to limit numbers.

This year, Dr. Tawfiq Al Rabiah, Minister of Hajj and Umrah, revealed that the number of pilgrims would be allowed to return to pre-pandemic levels. Due to the enormous scale of the annual Mecca festival, Saudi Arabian authorities must do everything in their power to ensure everything runs smoothly and safely.

During the Hajj Expo 2023, service providers from various fields came together to demonstrate their solutions, many of which involved emerging technologies.

saudi arabia hajj 2023 expo

One of the most notable new developments is the launch of a smartcard which, with the help of the Nusuk foundation, will store a user’s personal, residential, and health information in the Nusuk app. In addition, artificial intelligence (AI) will also help with “everything from performing the rituals to leaving the holy sites and the Kingdom”. Last week, the Saudi government announced that registrations would open on the ministry’s website and the Nusuk application.

Along with official service providers, private companies also exhibited their solutions. The Tawkeel application was created by a Saudi-based tech startup and aims to help pilgrims “delegate rituals”. Often, worshippers cannot travel to Mecca due to disabilities or financial reasons. The new app will allow those people to track the progress of the person performing rituals on their behalf and can also be used to ask them to recite specific prayers.

Also Read: New Tech Allows Faster Breast Cancer Detection In Middle East

Due to the scale of the event, Hajj officials often have to deal with severe accidents, including stampedes and crushes that have injured hundreds or even thousands of people. With that in mind, Tuwaiq ambulance showcased their latest vehicle, capable of evacuating 10 patients during an emergency, complete with onboard oxygen and medical supplies.

As well as emergency vehicles, site infrastructure also needs careful consideration. This year’s event will see the addition of 25 km of new ring roads around the site, which will link “the First Ring Road with the Masar project and the Makkah Reconstruction and Development project”, according to Saleh Al Rasheed, chief executive of the Royal Commission for Makkah City and Holy Sites.

The Hajj expo 2023 has shown how seriously the Kingdom is taking digital transformation. This year’s pilgrimage is shaping up to be more technologically advanced than ever before, blending traditional and modern values without diluting the importance of this sacred event.

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LUVED Is A New Curated Preloved Marketplace For The UAE

Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.

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luved is a new curated preloved marketplace for the uae

Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.

The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.

Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.

An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.

Also Read: Logitech’s New Folding Mouse Is Designed For Work On The Go

“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.

The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.

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