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Saudi Arabia’s Hajj 2023 Expo Promises A High-Tech Pilgrimage
The Saudi Arabian government and private tech companies have shown off the latest solutions to help pilgrims enjoy a smooth experience during their journey.
Hajj is one of Islam’s most important pilgrimages, with around 2.5 million people making the journey in 2019, before COVID-19 travel restrictions forced officials to limit numbers.
This year, Dr. Tawfiq Al Rabiah, Minister of Hajj and Umrah, revealed that the number of pilgrims would be allowed to return to pre-pandemic levels. Due to the enormous scale of the annual Mecca festival, Saudi Arabian authorities must do everything in their power to ensure everything runs smoothly and safely.
During the Hajj Expo 2023, service providers from various fields came together to demonstrate their solutions, many of which involved emerging technologies.

One of the most notable new developments is the launch of a smartcard which, with the help of the Nusuk foundation, will store a user’s personal, residential, and health information in the Nusuk app. In addition, artificial intelligence (AI) will also help with “everything from performing the rituals to leaving the holy sites and the Kingdom”. Last week, the Saudi government announced that registrations would open on the ministry’s website and the Nusuk application.
Along with official service providers, private companies also exhibited their solutions. The Tawkeel application was created by a Saudi-based tech startup and aims to help pilgrims “delegate rituals”. Often, worshippers cannot travel to Mecca due to disabilities or financial reasons. The new app will allow those people to track the progress of the person performing rituals on their behalf and can also be used to ask them to recite specific prayers.
Also Read: New Tech Allows Faster Breast Cancer Detection In Middle East
Due to the scale of the event, Hajj officials often have to deal with severe accidents, including stampedes and crushes that have injured hundreds or even thousands of people. With that in mind, Tuwaiq ambulance showcased their latest vehicle, capable of evacuating 10 patients during an emergency, complete with onboard oxygen and medical supplies.
As well as emergency vehicles, site infrastructure also needs careful consideration. This year’s event will see the addition of 25 km of new ring roads around the site, which will link “the First Ring Road with the Masar project and the Makkah Reconstruction and Development project”, according to Saleh Al Rasheed, chief executive of the Royal Commission for Makkah City and Holy Sites.
The Hajj expo 2023 has shown how seriously the Kingdom is taking digital transformation. This year’s pilgrimage is shaping up to be more technologically advanced than ever before, blending traditional and modern values without diluting the importance of this sacred event.
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ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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