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New Tech Allows Faster Breast Cancer Detection In Middle East

Breast cancer is the most common form of the disease for women in the Arab world. But now, AI screening solutions, precision medicine and molecular imaging are fighting back.

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An estimated 2.26 million women worldwide are diagnosed with breast cancer each year. In the Arab world, nearly 20% of all new cases turn out to be breast cancer, making this form of the disease the most common for women in the region.

To tackle this problem, several medical tech companies have developed screening tests to avoid misdiagnosis and late diagnosis. From AI to 3D imaging, each solution strives to improve the screening process, making it more accessible and affordable to Middle Eastern patients.

Early Detection Improvements

Mammogram diagnostics have evolved dramatically over the years. 3D scanning allows oncologists to detect small masses in dense breast tissue much earlier than traditional imaging tools allow.

“Using 3D mammograms, we can see lumps hidden within breasts accurately. By limiting the effect of covering the breast tissue, 3D mammography can make tumor detection easier. Looking into various pictures has helped specialists discover a larger number of cancer growths which was not possible with 2D scans,” says Dr. Timor Al-Shee, Surgical Consultant of Breast Oncology, King Faisal Specialist Hospital and Research Center, Saudi Arabia.

Despite their advancements, 3D mammograms are costly and still risk the possibility of false-positive results. To minimize unnecessary biopsies and increase the accuracy of decisions, researchers from New York University and NYU Abu Dhabi have devised a method to identify cancers using AI.

Devised by a team led by Farah Shamout, Yiqiu Shen and Jamie Oliver, the AI tool offers “radiologist-level accuracy” and promises to improve the consistency and efficiency of ultrasound diagnosis.

So far, the findings have been promising, with AI able to play a complementary role as a decision-making tool during the early stages of screening, aiding clinicians when forming a diagnosis.

Genetic Testing And Molecular Imaging

As well as 3D imaging and AI, genetic testing can also achieve reliable and accurate results. Although most breast cancers are not thought to be caused by inherited mutations, the tests can be helpful for women with a family history of breast cancer.

“The UAE uses the latest technologies to drive innovation in healthcare. We are part of the DoH-led Personalized Precision Medicine Programme for oncology in the region that specifically targets breast cancer. The treatment is based on a patient’s genetic makeup and genetic changes in cancer cells,” says Dr. Fahed Al Marzooqi, COO of G42 Healthcare.

Molecular breast imaging, on the other hand, can be used alongside a mammogram and involves a radioactive tracer with a nuclear medicine scanner. The tracer is injected into a vein, and if cancer cells are detected, the tracer will light up.

As well as helping to diagnose cancers earlier, these new technologies could also be used to tailor precision medicines for treatment. Scientists already know that breast cancer is treatable if spotted early, so it seems that the future of cancer medicines is all about evaluation — from genes and environment to lifestyle factors. Meanwhile, technological advances are beginning to allow oncologists to tailor highly individual treatment plans for patients.

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Paymob Extends Series B Funding To $72M Amid Continued Growth

The financial services provider has secured an extra $22 million after strong performance in its core market of Egypt.

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paymob extends series b funding to $72 million amid continued growth

Leading financial services provider Paymob has secured an additional $22 million in a funding extension, bringing its Series B total to $72 million.

The funding was spearheaded by EBRD Venture Capital, with support from Endeavor Catalyst. Existing backers such as PayPal Ventures, BII, FMO, A15, Nclude, and Helios Digital Ventures also participated, reaffirming their confidence in Paymob’s business model and potential in the regional fintech industry.

This extension comes on the back of Paymob’s strong performance in its core market of Egypt, where it has experienced 6x revenue growth since the initial Series B in Q2 2022. With the Series B extension and continued profitability in Egypt, Paymob is well-positioned to further its expansion strategy across the MENA region.

Islam Shawky, Co-founder and CEO of Paymob, commented: “We are very excited by our strong prospects in Egypt – where we hold a market-leading position – and the significant traction experienced in the UAE since launching operations there. This funding will help Paymob fully capitalize on the momentum in our established markets, as we accelerate our GCC roll-out. We remain committed to creating cutting-edge infrastructure enabling SMEs across the region to thrive in the digital economy and are proud of our continued impact”.

Also Read: Zoho Expands Qatar Operations & Releases New Survey Data

The expansion into GCC markets has been driven by Paymob’s initial Series B funding of $50 million, raised in 2022 and led by Kora Capital, PayPal Ventures, and Clay Point. The investment fueled Paymob’s growth, allowing it to launch its mobile app in 2023 and grow its merchant base by 3.5 times, now serving nearly 350,000 merchants across MENA.

Paymob has also expanded its payment acceptance suite to offer 50 payment methods through its gateway, POS terminals, and the Paymob app, providing the region’s most comprehensive fintech solution. The company recently introduced embedded checkout services for Shopify and WooCommerce, further demonstrating its commitment to empowering small and medium businesses across the region.

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