News
New Tech Allows Faster Breast Cancer Detection In Middle East
Breast cancer is the most common form of the disease for women in the Arab world. But now, AI screening solutions, precision medicine and molecular imaging are fighting back.
An estimated 2.26 million women worldwide are diagnosed with breast cancer each year. In the Arab world, nearly 20% of all new cases turn out to be breast cancer, making this form of the disease the most common for women in the region.
To tackle this problem, several medical tech companies have developed screening tests to avoid misdiagnosis and late diagnosis. From AI to 3D imaging, each solution strives to improve the screening process, making it more accessible and affordable to Middle Eastern patients.
Early Detection Improvements
Mammogram diagnostics have evolved dramatically over the years. 3D scanning allows oncologists to detect small masses in dense breast tissue much earlier than traditional imaging tools allow.
“Using 3D mammograms, we can see lumps hidden within breasts accurately. By limiting the effect of covering the breast tissue, 3D mammography can make tumor detection easier. Looking into various pictures has helped specialists discover a larger number of cancer growths which was not possible with 2D scans,” says Dr. Timor Al-Shee, Surgical Consultant of Breast Oncology, King Faisal Specialist Hospital and Research Center, Saudi Arabia.
Despite their advancements, 3D mammograms are costly and still risk the possibility of false-positive results. To minimize unnecessary biopsies and increase the accuracy of decisions, researchers from New York University and NYU Abu Dhabi have devised a method to identify cancers using AI.
Devised by a team led by Farah Shamout, Yiqiu Shen and Jamie Oliver, the AI tool offers “radiologist-level accuracy” and promises to improve the consistency and efficiency of ultrasound diagnosis.
So far, the findings have been promising, with AI able to play a complementary role as a decision-making tool during the early stages of screening, aiding clinicians when forming a diagnosis.
Genetic Testing And Molecular Imaging
As well as 3D imaging and AI, genetic testing can also achieve reliable and accurate results. Although most breast cancers are not thought to be caused by inherited mutations, the tests can be helpful for women with a family history of breast cancer.
“The UAE uses the latest technologies to drive innovation in healthcare. We are part of the DoH-led Personalized Precision Medicine Programme for oncology in the region that specifically targets breast cancer. The treatment is based on a patient’s genetic makeup and genetic changes in cancer cells,” says Dr. Fahed Al Marzooqi, COO of G42 Healthcare.
Molecular breast imaging, on the other hand, can be used alongside a mammogram and involves a radioactive tracer with a nuclear medicine scanner. The tracer is injected into a vein, and if cancer cells are detected, the tracer will light up.
As well as helping to diagnose cancers earlier, these new technologies could also be used to tailor precision medicines for treatment. Scientists already know that breast cancer is treatable if spotted early, so it seems that the future of cancer medicines is all about evaluation — from genes and environment to lifestyle factors. Meanwhile, technological advances are beginning to allow oncologists to tailor highly individual treatment plans for patients.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up
For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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