News
UAE-Based Hupe Unveils 3-Stage Health Optimization Program
The platform offers a strategic, personalized approach to wellness combining cutting-edge diagnostics with expert guidance.
Hupe, a UAE-based health optimization platform, has introduced its comprehensive 3-Stage Program — a strategic, personalized approach to wellness that combines cutting-edge diagnostics with expert guidance and state-of-the-art health technology.
This program is designed to move beyond conventional healthcare, which often uses a one-size-fits-all approach. Instead, Hype offers its members a structured yet flexible system that enhances both physical and mental performance while proactively addressing potential health risks.
A New Era Of Personalized Health

Stage 1: Discovery
A Hupe user’s journey begins with in-depth diagnostic testing, covering over 100 blood biomarkers, food allergies, and intolerances. Members also consult an Integrative Medicine Doctor, who conducts a detailed health assessment. These insights form the foundation for a personalized Health Insights Program, setting the stage for the next phase.
Stage 2: Personalization
With a tailored Health Insights Program in place, members receive expert guidance from a dedicated team of specialists, including Integrative Medicine Doctors, Clinical Nutritionists, Mindset Coaches, and Sports Medicine Experts.
Depending on individual needs, advanced diagnostics — such as DNA analysis, gut microbiome profiling, hormonal assessments, mycotoxin screening, and DEXA scans — may be integrated. Continuous glucose monitoring and wearable health devices feed real-time data into the Hupe App (for iOS and Android), offering a dynamic roadmap to optimized wellbeing.
Stage 3: Optimization
The final phase is a 12-month membership designed to maintain and build on the progress made in Stage 2. The customized approach allows members to continually enhance their health, extend longevity, and perform at their peak, backed by expert support and a wealth of data.
“Hupe’s 3-Stage Program is designed for those who expect more than a generic health plan — they want precision, personalization, and measurable results,” says Sami Malia, Hupe’s founder. “I created Hupe out of my own frustrations. As a former C-suite executive battling Stage 3 cancer and chronic health issues, I struggled to find a healthcare provider that looked beyond symptoms to address the root cause. So, I spent two years researching the best diagnostic tests, laboratories, and medical experts worldwide to bring them together under one roof”.
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Moving Beyond Traditional Healthcare
Unlike conventional medicine, which usually focuses on treating symptoms, Hupe’s proactive model identifies potential risks and optimizes health before problems arise. In addition, because every Hupe member receives a customized health strategy tailored to their unique biology, lifestyle, and goals, guesswork is eliminated, ensuring each plan aligns precisely with an individual’s physiology and genetics.
News
Syria Just Got Its First Super App Featuring Built-In Digital Payments
Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.
For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.
Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.
Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.
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The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.
For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.
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