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Saudi Catering Supply Startup Kaso Gets $10.5 Million Investment
The B2B restaurant supply chain innovator has launched a new FinTech platform and plans to turn over $1 billion over the next 12 months.
Founded in 2021, Kaso is a Saudi Arabian B2B startup providing supply chain management tools for restaurants. The company already boasts 5,000-plus clients and partners across the United Arab Emirates and Saudi Arabia.
Kaso has seen strong growth since its founding and already includes notable brands like Burger King, Buffalo Wild Wings, Caribou Coffee, Chili’s, and Tim Hortons in its partner portfolio.
Recently, the startup raised $10.5 million in seed funding, enabling it to add a new FinTech platform to its suite of services that will further boost operations across the Middle East.
The funding round was backed by a range of regional strategic investors and saw international interest from the likes of Germany’s Global Founders Capital and Singapore’s MSA Novo, who both contributed to the startup’s first seed round in 2021, raising $2.1 million.
“It is very encouraging to see strong regional and international investors joining us, especially considering the challenges some startups currently face in the fundraising market,” explained Manar Alkassar, co-founder of Kaso.
Kaso’s primary goal is to “revolutionize” the food supply chain for the catering industry. To that end, the company’s new FinTech platform is intended to streamline operations using a “technology-backed ecosystem” to improve efficiency and transparency while reducing food waste.
Also Read: Revibe Has Raised $2.3 Million For Planned MENA Expansion
“It will offer payments and credit facilities to restaurants, further solving key challenges in the industry,” Mr. Alkassar said, with Kaso co-founder, Ahmed Soliman, adding: “Our platform has already made a significant impact in reducing inefficiencies in the industry, and we are confident that we can continue to make strides towards a more sustainable future.”
The restaurant procurement sector in the Middle East is a highly competitive industry. In the GCC alone, the market is projected to hit nearly $130 billion by 2029, at a compound annual growth rate of over 6%, according to research firm OCO Global.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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