News

Saudi Arabia Plans Huge Adventure Tourism Oil Rig Facility

THE RIG is located 40 km offshore, close to Al Juraid Island and the Berri Oil Field in the Arabian Gulf.

Published

9 months ago

January 19, 2024

Nour Nasir

saudi arabia plans huge adventure tourism oil rig facility

Public Investment Fund

Saudi Arabia has unveiled plans for a groundbreaking adventure tourism project known as THE RIG, which takes inspiration from offshore oil platforms, and is poised to become the world’s first adventure tourism hub. The development is led by the Oil Park Development Company (OPDC), and is set to revolutionize marine sports and global adventure tourism.

Aligned with the goals of Saudi Arabia’s Vision 2030 initiative, THE RIG aims to strengthen the nation’s tourism sector, create job opportunities, attract investments, and diversify the economy. The expansive facility, covering an area of 300,000 square meters, is strategically positioned approximately 40 kilometers off the coastline, near Al Juraid Island and the Berri Oil Field in the Arabian Gulf.

the rig saudi arabia

Raed Bakhrji, CEO of OPDC, envisions THE RIG as a magnet for an estimated 900,000 visitors annually by the year 2032, drawing individuals from domestic, regional, and international backgrounds.

Also Read: Dubai Plans To Deploy Driverless Pods And Green Rail Buses

THE RIG will feature three hotels, collectively offering 800 rooms, along with 11 dining establishments, a marina, helipads, and an extreme sports and adventure park. The extensive array of water-based activities comprises a diving center, amusement park, splash park, eSports center, immersive theater, and a versatile arena, ensuring a multifaceted and exhilarating experience for all visitors.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

7 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta

The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.