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YouTube Premium Is Getting A Price Hike Around The Globe
European, Asian, and Middle Eastern users are already reporting that they’ve been told the service is about to become more expensive.
YouTube is notifying Premium subscribers outside of the United States that they’ll soon have to pay more for the service, according to status updates from users on social media over the weekend.
So far, the price hikes are being reported in multiple regions, including parts of Europe, the Middle East, and South America, according to the website Android Authority.
The price increases will have an effect on both individual and family plans. In certain EU countries, users have complained that family plans will soon rise from €17.99 to €25.99 (or €11.99 to €13.99 for YouTube Premium individuals) from November 7th. Similar increases are being reported in places like Singapore, Colombia, and Saudi Arabia.
Also Read: Best Video Streaming Services In The Middle East
The price increases will be familiar to US users, who have already experienced similar rises. YouTube’s individual Premium plans went from $11.99 to $13.99 in the US several months after the video platform raised its family plan subscription from $17.99 to $22.99. Other streaming services have also bumped up their prices in the last few months, including Disney Plus, Max, and Paramount Plus.
News
A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine
Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.
Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.
Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.
“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.
The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.
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“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.
The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.
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