Streaming on STARZPLAY has just received a major upgrade. The popular subscription video-on-demand service has teamed up with Seekr, an AI-as-a-Service provider, to introduce a more intuitive and personalized content discovery experience. Starting March 2025, STARZPLAY viewers will spend less time browsing and more time watching, thanks to an AI-powered search tool designed to match content with their moods.

Seekr’s advanced GenAI technology, integrated with its SeekrFlow Enterprise AI platform, will introduce a sentiment-based search feature that allows users to find content simply by typing keywords that reflect how they’re feeling.

“STARZPLAY is dedicated to enhancing the entertainment experience for our users. This collaboration with Seekr empowers you to take charge of your entertainment journey like never before,” said Maaz Sheikh, CEO of STARZPLAY, adding: “The introduction of sentiment search and improved profiling is merely the beginning of our efforts to utilize AI in transforming how individuals discover and enjoy content”.

Beyond sentiment-based search, STARZPLAY is rolling out deep-learning search capabilities, AI-powered chatbots, and metadata extraction — technologies that will refine user profiles and offer highly personalized recommendations. Viewers can also expect real-time subtitles, content highlights, and smarter search functions that align with their unique interests.

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By leveraging Seekr’s machine learning expertise, STARZPLAY aims to revolutionize how content is delivered, discovered, and consumed. The end goal? A more engaging and seamless viewing experience that keeps users connected to the content they love.

“We are excited to partner with STARZPLAY to introduce AI-driven technology and services to viewers. Together, we aim to realize a shared vision of creating user experiences that are more relatable, seamless, and superior than ever before. We look forward to witnessing how STARZPLAY users adopt these innovative methods of discovering content with enhanced relevance and precision,” remarked Rob Clark, President of Seekr.

As part of STARZPLAY’s 2025 growth strategy, the integration of AI solutions will further cement its position as a leader in the streaming industry, while at the same time solidifying Seekr’s position as the platform’s exclusive SaaS partner in the GCC region.