News
UAE-Based Hupe Unveils 3-Stage Health Optimization Program
The platform offers a strategic, personalized approach to wellness combining cutting-edge diagnostics with expert guidance.

Hupe, a UAE-based health optimization platform, has introduced its comprehensive 3-Stage Program — a strategic, personalized approach to wellness that combines cutting-edge diagnostics with expert guidance and state-of-the-art health technology.
This program is designed to move beyond conventional healthcare, which often uses a one-size-fits-all approach. Instead, Hype offers its members a structured yet flexible system that enhances both physical and mental performance while proactively addressing potential health risks.
A New Era Of Personalized Health
Stage 1: Discovery
A Hupe user’s journey begins with in-depth diagnostic testing, covering over 100 blood biomarkers, food allergies, and intolerances. Members also consult an Integrative Medicine Doctor, who conducts a detailed health assessment. These insights form the foundation for a personalized Health Insights Program, setting the stage for the next phase.
Stage 2: Personalization
With a tailored Health Insights Program in place, members receive expert guidance from a dedicated team of specialists, including Integrative Medicine Doctors, Clinical Nutritionists, Mindset Coaches, and Sports Medicine Experts.
Depending on individual needs, advanced diagnostics — such as DNA analysis, gut microbiome profiling, hormonal assessments, mycotoxin screening, and DEXA scans — may be integrated. Continuous glucose monitoring and wearable health devices feed real-time data into the Hupe App (for iOS and Android), offering a dynamic roadmap to optimized wellbeing.
Stage 3: Optimization
The final phase is a 12-month membership designed to maintain and build on the progress made in Stage 2. The customized approach allows members to continually enhance their health, extend longevity, and perform at their peak, backed by expert support and a wealth of data.
“Hupe’s 3-Stage Program is designed for those who expect more than a generic health plan — they want precision, personalization, and measurable results,” says Sami Malia, Hupe’s founder. “I created Hupe out of my own frustrations. As a former C-suite executive battling Stage 3 cancer and chronic health issues, I struggled to find a healthcare provider that looked beyond symptoms to address the root cause. So, I spent two years researching the best diagnostic tests, laboratories, and medical experts worldwide to bring them together under one roof”.
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Moving Beyond Traditional Healthcare
Unlike conventional medicine, which usually focuses on treating symptoms, Hupe’s proactive model identifies potential risks and optimizes health before problems arise. In addition, because every Hupe member receives a customized health strategy tailored to their unique biology, lifestyle, and goals, guesswork is eliminated, ensuring each plan aligns precisely with an individual’s physiology and genetics.
News
Qatar To Host Mobile World Congress For Next 5 Years
This will be the first time the tech event has been held in the MENA region, and will help to drive digital innovation and attract investment to Qatar.

Qatar has secured hosting rights to hold the Mobile World Congress (MWC) in Doha for the next five years. The news marks a significant milestone, as it’s the first time the prestigious event will be held in the Middle East and North Africa (MENA) region.
The official agreement was signed in Barcelona by Qatar’s Minister of Communications and Information Technology, H. E. Mohammed bin Ali Al Mannai, and John Hoffman, CEO of the Global System for Mobile Communications Association (GSMA), during the MWC 2025 event.
دولة #قطر تعلن استضافتها النسخ الخمس المقبلة للمؤتمر العالمي للهواتف المحمولة#قنا https://t.co/crM4Pt4vSn pic.twitter.com/n7EGysFx0v
— وكالة الأنباء القطرية (@QatarNewsAgency) March 4, 2025
Minister Al Mannai highlighted that MWC Doha will serve as a global meeting point for industry leaders and experts, fostering collaboration and innovation:
“This milestone reflects our commitment to accelerating the adoption of digital solutions and enhancing our leadership in the ICT sector. Hosting this event represents a strategic opportunity to attract investments and support the implementation of the Digital Agenda 2030. This event will enhance collaboration among leading sector companies, opening new horizons for growth and innovation in the region,” Al Mannai stated.
The premiere edition of MWC Doha is scheduled for November 25–26, 2025. The event will showcase the latest developments in mobile technology, AI, financial technology, and smart connectivity. Additionally, discussions will cover key issues such as digital inclusion, sustainability, and emerging technologies, offering a valuable platform for networking and knowledge sharing.
GSMA CEO John Hoffman expressed his enthusiasm for the event, saying, “We are delighted to welcome MWC25 Doha to our world-renowned MWC Series. Our vision is for MWC Doha to become integral to Qatar’s emerging role as a global hub for digital innovation, showcasing the Middle East’s digital transformation across AI, advanced 5G, and smart mobility”.
Hosting MWC Doha is expected to have a positive economic impact on Qatar, drawing thousands of attendees, including top executives, industry experts, and investors from across the world. This influx is anticipated to drive economic growth, promote international cooperation, and highlight the capabilities of Qatari and regional tech firms.
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Furthermore, the event is poised to attract foreign investment by providing global investors with firsthand insight into Qatar’s business-friendly environment. With its advanced infrastructure and supportive regulatory landscape, the country is positioning itself as a prime destination for digital ventures and entrepreneurship. Additionally, MWC Doha is expected to facilitate strategic partnerships between Qatari and international companies, further cementing Qatar’s reputation as a regional and global tech powerhouse.
GSMA currently organizes multiple regional editions of Mobile World Congress to promote digital advancement worldwide, including MWC Shanghai, MWC Las Vegas, and MWC Kigali. MWC Barcelona remains the flagship event, drawing over 101,000 attendees from 205 countries, along with more than 2,700 exhibitors.