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Instagram Tops 3B Users And Pushes New Reels & UI Tweaks

After hitting the significant milestone, the Meta-owned platform is adding new Reels controls and a navigation bar redesign.

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instagram tops 3 billion users and pushes new reels and ui tweaks
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Instagram has crossed 3 billion monthly users, making it Meta’s third app to reach the milestone after Facebook and WhatsApp. CEO Mark Zuckerberg and Instagram head Adam Mosseri confirmed the figure this week, underlining Meta’s dominance in social platforms.

It’s hard to overstate the significance of that massive user count. Three billion monthly logins is more than a third of the global population. With Meta’s apps blocked in China and many regions still offline, the figure suggests over half of the connected world uses Instagram.

Reels In Focus

To mark the occasion, Instagram is testing a feature that shows which topics the Reels algorithm believes you’re interested in. Users can add, remove, or mute categories to shape their feed. Most may leave the system untouched, but it offers a manual lever for those who want it.

Instagram is also shifting its navigation. Direct Messages moves down to the bottom bar alongside Home and Reels, while the create button shifts to the top left and search nudges right. The redesign reflects where users spend most of their time.

Also Read: How To Find & Cancel Pending Instagram Requests

Next Moves

Reels is already the app’s most used feature. Instagram has tested defaulting to Reels in some regions and on iPad, though for now the main feed still opens first. A full switch feels only a matter of time.

At 3 billion users, the platform is more than Meta’s third giant app — it’s another example of the company scaling compulsive behavior to a global audience.

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Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

Egypt’s telecom regulator says $57.6 billion moved through more than 57 million wallets in six months. And one operator handled 77% of the value.

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egypt's mobile wallets are booming but cash still has power

Egypt’s mobile wallets handled EGP 2.96 trillion ($57.6 billion) in transactions in the first half of 2026, according to the National Telecom Regulatory Authority – a 56% rise on the EGP 1.90 trillion ($36.9 billion) recorded a year earlier. Transactions grew faster still, up 62% to 2.22 billion, while registered wallets climbed 23% to 57.01 million.

On one reading, that is exactly what Egypt’s regulators have been pushing for: a payments system that runs through telecom-linked wallets rather than banknotes. But the same data shows how far cash still reaches into it. Cash withdrawals made up just 12% of the transactions taking money out of wallets, yet 75% of the value withdrawn or spent.

Money arrives mostly from bank accounts: transfers through InstaPay accounted for 78% of deposit transactions and 58% of the value deposited, while incoming remittances from abroad made up 3% of deposit transactions but 10% of their value. Once inside, it largely moves between wallets – wallet-to-wallet transfers accounted for 54% of all transactions and 67% of total value, with mobile and internet top-ups a distant second at 25% of volume. In effect, the wallet is serving as a transfer layer: the place money passes through between the bank account and the banknote.

That layer also runs predominantly through one operator. Vodafone Cash held 53% of registered wallets and 57% of active ones, but handled 69% of transactions and 77% of their value. Its nearest rival, e& money, held 23% of registered wallets but 14% of transaction value; Orange Cash 20% and 8%; WE Pay 4% of wallets. How many of the 57.01 million are active is not stated.

Also Read: Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Adoption is rather uneven in other respects. Men held 38 million wallets, or 67% of the total, against 19 million held by women. Users aged 26 to 45 accounted for half of all wallets, and Cairo alone had 10.6 million, or 19% of the national total, with Giza next at 6.5 million.

The NTRA says it is continuing to work with telecom operators on the regulatory framework for wallet services, part of a wider effort to expand electronic payments and financial inclusion. Its own figures show that effort succeeding on the way in. On the way out, three-quarters of the value still leaves as cash.

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