News

Syria Rolls Out First National Tourism Discount Card

The Tamayouz program launches in early 2026, offering discounts of up to 50% as Damascus tests a new push for domestic travel.

Published

9 months ago

December 22, 2025

Nour Nasir

syria rolls out first national tourism discount card

Syria has introduced its first nationwide tourism discount card, a move aimed at jumpstarting domestic travel and tightening coordination with private-sector operators.

The “Tamayouz” card, announced by the Syrian Ministry of Tourism, promises discounts of up to 50% at more than 70 partner establishments in its initial rollout. The program is scheduled to go live in early 2026, covering hotels, resorts, chalets and travel agencies, with offers refreshed monthly.

Tourism Minister Mazen Al Salhani said the card is designed to formalize how discounts are issued across the sector, starting with domestic tourism. Access in the first phase will be limited to selected government employees, before expanding into a broader system that blends ministry-backed offers with private-sector deals.

“This card reflects our commitment to establishing a structured culture of tourism discount programs, which represents a key component of any modern tourism sector,” Al Salhani said.

The ministry is positioning Tamayouz as more than a pricing tool. Officials say the program will serve as a platform for deeper public–private cooperation, with a target of expanding the partner network to around 300 establishments by the end of 2026. Participating businesses will be required to apply approved discounts daily, including during official holidays.

A digital component is also planned. Alongside the physical card, a SmartApp — initially web-based — will provide an interactive map of participating venues, a points-based rewards system, and instant discount redemption via barcode or QR code. Technical support will be available to cardholders as the system rolls out.

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Al Salhani said the ministry also wants to draw established international discount programs into the Syrian market as part of a broader effort to align with global tourism practices. “We encourage leading global experiences to enter the Syrian market to spread this international culture,” he said.

For now, the focus remains inward. However, the structure of Tamayouz mirrors loyalty and discount platforms already common across the region, marking a tentative step toward standardizing offers and rebuilding tourism demand under tighter state oversight.

News

Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

Egypt’s telecom regulator says $57.6 billion moved through more than 57 million wallets in six months. And one operator handled 77% of the value.

Published

4 days ago

September 12, 2026

Nour Nasir

egypt's mobile wallets are booming but cash still has power

Egypt’s mobile wallets handled EGP 2.96 trillion ($57.6 billion) in transactions in the first half of 2026, according to the National Telecom Regulatory Authority – a 56% rise on the EGP 1.90 trillion ($36.9 billion) recorded a year earlier. Transactions grew faster still, up 62% to 2.22 billion, while registered wallets climbed 23% to 57.01 million.

On one reading, that is exactly what Egypt’s regulators have been pushing for: a payments system that runs through telecom-linked wallets rather than banknotes. But the same data shows how far cash still reaches into it. Cash withdrawals made up just 12% of the transactions taking money out of wallets, yet 75% of the value withdrawn or spent.

Money arrives mostly from bank accounts: transfers through InstaPay accounted for 78% of deposit transactions and 58% of the value deposited, while incoming remittances from abroad made up 3% of deposit transactions but 10% of their value. Once inside, it largely moves between wallets – wallet-to-wallet transfers accounted for 54% of all transactions and 67% of total value, with mobile and internet top-ups a distant second at 25% of volume. In effect, the wallet is serving as a transfer layer: the place money passes through between the bank account and the banknote.

That layer also runs predominantly through one operator. Vodafone Cash held 53% of registered wallets and 57% of active ones, but handled 69% of transactions and 77% of their value. Its nearest rival, e& money, held 23% of registered wallets but 14% of transaction value; Orange Cash 20% and 8%; WE Pay 4% of wallets. How many of the 57.01 million are active is not stated.

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Adoption is rather uneven in other respects. Men held 38 million wallets, or 67% of the total, against 19 million held by women. Users aged 26 to 45 accounted for half of all wallets, and Cairo alone had 10.6 million, or 19% of the national total, with Giza next at 6.5 million.

The NTRA says it is continuing to work with telecom operators on the regulatory framework for wallet services, part of a wider effort to expand electronic payments and financial inclusion. Its own figures show that effort succeeding on the way in. On the way out, three-quarters of the value still leaves as cash.