Syria has introduced its first nationwide tourism discount card, a move aimed at jumpstarting domestic travel and tightening coordination with private-sector operators.

The “Tamayouz” card, announced by the Syrian Ministry of Tourism, promises discounts of up to 50% at more than 70 partner establishments in its initial rollout. The program is scheduled to go live in early 2026, covering hotels, resorts, chalets and travel agencies, with offers refreshed monthly.

Tourism Minister Mazen Al Salhani said the card is designed to formalize how discounts are issued across the sector, starting with domestic tourism. Access in the first phase will be limited to selected government employees, before expanding into a broader system that blends ministry-backed offers with private-sector deals.

“This card reflects our commitment to establishing a structured culture of tourism discount programs, which represents a key component of any modern tourism sector,” Al Salhani said.

The ministry is positioning Tamayouz as more than a pricing tool. Officials say the program will serve as a platform for deeper public–private cooperation, with a target of expanding the partner network to around 300 establishments by the end of 2026. Participating businesses will be required to apply approved discounts daily, including during official holidays.

A digital component is also planned. Alongside the physical card, a SmartApp — initially web-based — will provide an interactive map of participating venues, a points-based rewards system, and instant discount redemption via barcode or QR code. Technical support will be available to cardholders as the system rolls out.

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Al Salhani said the ministry also wants to draw established international discount programs into the Syrian market as part of a broader effort to align with global tourism practices. “We encourage leading global experiences to enter the Syrian market to spread this international culture,” he said.

For now, the focus remains inward. However, the structure of Tamayouz mirrors loyalty and discount platforms already common across the region, marking a tentative step toward standardizing offers and rebuilding tourism demand under tighter state oversight.