Riyadh Air has signed a memorandum of understanding (MoU) with Huawei as it lays down the digital foundations of its operations ahead of launch, putting technology at the center of the carrier’s expansion plans.

The agreement outlines a phased collaboration across cloud infrastructure, artificial intelligence, digital marketing, loyalty platforms and mobility services. While long-term in scope, the initial push has already been outlined: China, alongside a small set of priority international markets where Riyadh Air is seeking early scale.

The MoU formalizes work already taking shape between the two companies around smart aviation and digital systems. For Riyadh Air, the goal is to operate as a digital-first airline from day one, rather than layering technology onto legacy processes later. Huawei will support the carrier’s broader digital build-out, drawing on its experience in cloud, AI and consumer-facing ecosystems.

China sits at the core of the strategy: Around 20% of smartphone users in the country use Huawei devices, giving Riyadh Air access to a tightly controlled digital environment shaped by local platforms and habits. The airline plans to tailor market-specific journeys covering ticket selection, booking and in-trip engagement.

“[The] China market is an important part of Riyadh Air’s global expansion and essential to Saudi Arabia’s tourism growth,” said Vincent Coste, chief commercial officer of Riyadh Air. “As the Kingdom raises its target to 150 million tourists by 2030 our partnership with Huawei strengthens our ability to deliver the digital, seamless and personalized journey Chinese guests travelers expect”.

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Coste said the airline aims to act as a bridge between Saudi Arabia and China, and Huawei’s consumer footprint — more than 730 million monthly active users worldwide — is expected to help introduce travelers to the new carrier’s digital lifestyle ecosystem, Sfeer.

Riyadh Air plans to serve more than 100 destinations by 2030. As competition among Gulf carriers tightens, the airline is betting that a tightly integrated digital technology stack, built early and tuned to outbound markets like China, can set it apart.