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All The Latest Tech Unveiled At Samsung Unpacked 2024

The South Korean tech giant has revealed a new Galaxy Ring, two Galaxy Watches, and a new foldable smartphone.

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all the latest tech unveiled at samsung unpacked 2024
Samsung

Yesterday’s Samsung’s Unpacked event revealed several new devices from the South Korean tech powerhouse, including a new foldable, two smartwatches, and the company’s long-rumored Galaxy Ring.

Here are the standout details of some of those gadgets:

Samsung Galaxy Ring

samsung galaxy ring

Samsung’s highly anticipated Galaxy Ring was revealed at the recent Unpacked event. As expected, it focuses heavily on health insights, most notably using AI to monitor sleep cycles. The lightweight ring is designed to be worn all the time and has a decent battery life of around a week.

You can pre-order the Galaxy Ring today, with full availability on July 24.

Pricing starts at $399.99.

Samsung Galaxy Watch Ultra

samsung galaxy watch ultra

Samsung’s Galaxy Watch Ultra is squarely aimed at Apple’s device of the same name. The new watch offers increased battery life, superior durability, and detailed fitness and health tracking. Interestingly, the device also has a sleep apnea sensor that detects mild-to-severe breathing issues during a user’s sleep.

Galaxy Watch Ultra pre-orders have already opened, with full availability on July 24.

Pricing starts at $649.99.

Samsung Galaxy Watch 7

samsung galaxy watch 7

Priced at $299.99, the new Galaxy Watch 7 is Samsung’s more affordable timepiece. Despite the lower price point, the smartwatch still features the AI-powered sleep tools featured in the Galaxy Ring. The Watch 7 can also take body composition snapshots and is said to feature a much more accurate GPS chip.

The Galaxy Watch 7 will be released alongside the Galaxy Watch Ultra on July 24.

Pricing starts at $649.99.

Samsung Galaxy Z Fold 6

samsung galaxy fold 6

Although Samsung’s Galaxy Unpacked event didn’t show off any new flagship smartphones, we did get a new foldable in the form of the Z Fold 6. Google Gemini AI is integrated into the phone, and can help with scheduling, task and travel planning, plus transcribe meeting notes.

As for hardware, the latest Fold is being treated to a minor update for 2024. The device runs on the Snapdragon 8 Gen 3 chipset, while the chassis (and screen) are now a few millimeters shorter and wider. Other small tweaks include a new brushed metal finish and updated colorways, while the camera and battery remain the same as on the outgoing model.

Like the rest of Samsung’s new lineup, The Z Fold 6 is available for pre-order now, with general release on July 24 — though you’ll have to fork out a hefty $1,899.99!

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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samsung and spotify offer free premium deal in mena
Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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