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Amazon.ae Announces Seven-Day Prime Day Event In The UAE
The sale runs from July 25 to 31, offering member-only deals across major categories, including electronics, fashion, and groceries.
Amazon has announced the dates for its 2025 Prime Day event in the UAE, with a seven-day sale set to run from July 25 through July 31. The extended format will offer Prime members access to exclusive deals across more than 30 product categories, from electronics and fashion to everyday essentials and Amazon devices.
This year’s Prime Day will include discounts on both local and international brands, as well as access to deals from Amazon’s global stores in the US, UK, and Germany. Eligible international items will ship with free delivery, and local bank partnerships will offer additional instant discounts during the event.
According to Amazon, new deals will roll out continuously across the seven-day period. Members can also expect flexible payment options and fast delivery across many items, with free same-day and one-day delivery on eligible orders.
Stefano Martinelli, Vice President of Amazon MENA, said the extended format was designed to give members “more time to explore millions of deals on products they love,” while reinforcing Amazon’s commitment to convenience and local access.
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A new element this year is the inclusion of Amazon Bazaar, a recently launched in-app section focused on budget-friendly lifestyle items. Prime Day will feature exclusive savings across this section, with many items already priced under AED 25 and some starting as low as AED 4. The Bazaar is accessible via the Amazon.ae app or mobile browser.
Prime members in the UAE also receive access to year-round benefits including:
- Free Same-Day and One-Day Delivery with no minimum spend on qualifying items.
- Exclusive Deals and Early Access to Prime Day, early entry to major seasonal sales such as White Friday, and year-round discounts on a wide range of local and global brands.
- Amazon Fresh, offering scheduled two-hour grocery deliveries in select locations.
- Prime Video, which includes international titles and regional premieres.
- Deliveroo Plus Silver, with free delivery on eligible food and retail orders.
- Amazon Home Services, with 10% off on-demand professional services.
- Other perks include Prime Gaming access, exclusive seasonal deals, and early sale previews.
Non-members can join Prime for AED 16/month or AED 140/year. Membership includes access to all Prime Day offers, as well as the full suite of benefits across shopping, entertainment, and delivery services. Customers can sign up at amazon.ae/prime.
Amazon’s Prime Day sale has become a fixture in the UAE’s ecommerce calendar, and this year’s extended event is expected to attract strong interest across back-to-school, summer, and daily essentials categories.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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