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Dubai Police Boost Fleet With All-New Volkswagen Amarok
The delivery of the high-tech new vehicle comes from long-term partner Al Nabooda Automobiles, Dubai’s official VW distributor.
Al Nabooda Automobiles LLC, the officially authorized distributor for Volkswagen in Dubai and the Northern Emirates, has formally delivered the all-new Volkswagen Amarok to the Dubai Police fleet. Featuring a comprehensive redesign, robust performance, and off-road capabilities, the new Amarok is poised to support officers in ensuring safe travel for motorists throughout Dubai.
Al Nabooda Automobiles has maintained a longstanding partnership with Dubai Police, supplying the fleet with cutting-edge vehicles renowned for their performance, dependability, and versatility.
H.E. Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, affirmed the General Command’s dedication to outfitting the tourist security patrol fleet with the latest luxury models:
“We are delighted to cooperate with Al Nabooda Automobiles, a longstanding national company deeply committed to initiatives that positively enhance Dubai’s image and its position as a top destination for living, working, tourism, and investment. We are confident that these cars will contribute to enhancing both the traffic and security sectors, thereby supporting police operations and achieving the strategic goals of maintaining road safety and community security,” His Excellency explained.
Dubai Police hopes that the new Volkswagen vehicles will not only bolster the security presence of the tourist police but also facilitate engagement with tourists, visitors, and the public.
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With its exceptional on-road and off-road capabilities, the Amarok is a reliable asset for the Dubai force. The vehicle features an impressive towing capacity of up to 3,500 kg and a maximum payload of 1.19 tonnes. Equipped with advanced 4MOTION all-wheel-drive technology and a differential lock, the Amarok excels in navigating the kinds of harsh terrains often encountered by Dubai Police officers. The adaptable all-wheel-drive system offers four customizable drive modes, ensuring optimal performance on any surface by intelligently distributing power among all four wheels via a multi-plate clutch.
Add in a powerful turbocharged engine, impressive safety features, and a stylish new design, and it’s clear Dubai’s traffic officers will be eager to get behind the wheel of the new Amarok.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
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The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
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