News

Ericsson And e& Join Forces To Bring Superfast 5G To Egypt

The partnership aims to deliver fast, reliable connectivity to private users and enterprises while supporting cross-sector digital innovation.

Published

2 years ago

October 29, 2024

Nour Nasir

ericsson and e& join forces to bring superfast 5g to egypt

At GITEX GLOBAL 2024, Ericsson and e& Egypt announced a groundbreaking partnership to roll out 5G technology across Egypt, promising users enhanced connectivity with faster speeds, reduced latency, and expanded bandwidth. The collaboration will cater to the growing demand for advanced mobile services for both consumers and enterprises alike.

Under the agreement, Ericsson will deliver its energy-efficient 5G product suite to establish the new network. This comprehensive 5G Radio Access Network (5G RAN) portfolio, implemented through the Ericsson Radio System, is designed to support diverse traffic conditions and site types. It aims to provide reliable performance as networks grow across mobile generations, equipping Egypt with a stable, high-capacity infrastructure to foster digital innovation.

The adoption of 5G is expected to provide Egyptians with seamless connectivity and increased network resilience. The expanded bandwidth and lower latency brought by this new infrastructure will support not only faster internet for users but also enhance industry operations and contribute to society as a whole.

“We are thrilled to bring 5G to Egypt with our technology partner, Ericsson. Through this partnership, e& Egypt will be able to provide faster connectivity speeds, larger bandwidth, and lag-free user experience to our customers, unlocking many opportunities for consumers and enterprises,” said Amr Fathy, Chief Technology and Information Officer of e& Egypt. “With Ericsson’s cutting-edge 5G solutions, we are paving the way for a more connected and innovative future for Egypt”.

Also Read: Wi-Fi 7, The Next Generation Of Wireless Internet, Is Here

Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, also reflected on the longstanding collaboration: “Our storied partnership with e& Egypt dates back nearly two decades, with two generational shifts in mobile technology. Like previous generational shifts, our ambition with 5G is to extend e& Egypt’s technology position”.

Ericsson and e& Egypt have collaborated successfully for years, achieving notable milestones in network innovation, customer experience, and sustainable development.

News

Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

Published

3 days ago

June 11, 2026

Nour Nasir

Instagram

Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.