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NEOM Launches Accelerator To Support Saudi Entrepreneurs

The program will support small to medium enterprises and innovative businesses.

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neom launches accelerator to support saudi entrepreneurs
NEOM

A new accelerator program called Seven Senses has been launched by the social responsibility department of NEOM, Saudi Arabia’s hyper-futuristic city development.

The program will support SMEs, as well as craftsmen and other professionals, with the aim of driving innovation and change in the NEOM and Tabuk regions.

The accelerator program is welcoming applications until May 14. Although the Seven Senses program is open to anyone, officials are keen to encourage media, arts and culture, food, clothing, and new media projects.

The program will begin with a two-day entrepreneurial boot camp on May 28, where 150 entrepreneurs will receive training in business building, marketing, and attracting investors. After that, participants will present their ideas to an expert panel to compete for a place in the accelerator, held between late May and August.

Also Read: How To Create An Effective GPS Tracking Solution In The Middle East

“The idea of ​​​​the NEOM accelerator program Seven Senses, which was designed after extensive studies of the market reality, came to support entrepreneurs and owners of emerging companies in the regions of NEOM and Tabuk through scientific and practical paths that contribute to developing their capabilities,” says Meshari Al Mutairi, Executive Director of Government Affairs at NEOM.

After completing the program, participants will enjoy priority access to entrepreneurial opportunities in the NEOM area, as well as lucrative investment opportunities.

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Checkout.com Set To Launch Card Issuing In The UAE

The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.

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checkout.com set to launch card issuing in the uae

Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.

The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.

Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.

omar sultan al olama uae’s minister of state for artificial intelligence

Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.

One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.

The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.

Also Read: Protecting Your WhatsApp Account From Hackers: Kaspersky Expert Tips

The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.

Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.

With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.

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