Connect with us

News

Saudi Arabia Reveals Plans To Build The City Of The Future

Dubbed “The Line”, Saudi Arabia’s radical new pedestrianized city will be carbon and emission-free, contributing $48 billion to the economy and creating 380,000 jobs.

Published

on

saudi arabia reveals plans to build the city of the future
NEOM

Saudi Arabia’s Crown Prince Mohammed bin Salman has announced plans for radical new city development in the northwest of the country, in a section of desert close to the Red Sea. The city will run entirely on renewable energy and eventually be home to around 9 million people.

Yet, the real eye-opener of this futuristic metropolis is the design of the city’s buildings themselves, or should we say, “building”, as the city will be called “The Line” and comprise a single, massive wall-like structure that will extend for 170km, while standing 200 meters wide and 500 meters tall. If everything goes to plan, this single-building city will easily break the record for the world’s largest building.

saudi arabia neom the line

The massive development is part of Crown Prince Mohammed bin Salman’s NEOM project, which plans to turn a remote area of the country into a high-tech semi-autonomous state. The plan hopes to attract foreign investment and eventually usher Saudi Arabia into a post-oil economy.

saudi arabia neom the line inner

Technical details about the project are scarce. However, there’s no denying the plans look impressive: A recently released video shows a striking mirrored glass facade, three-dimensional living, plenty of green spaces, and multi-level walkways, with high-speed travel that connects each end of the structure in just 20 minutes.

Despite inspirational taglines such as “a civilizational revolution that puts humans first”, the scheme has attracted criticism, with some architects finding the design a little too dystopian for their tastes. Crown Prince Mohammed bin Salman has said that The Line will embody “Zero Gravity Urbanism” and has issued a statement about his ambitious project:

“The designs revealed today for the city’s vertically layered communities will challenge the traditional flat, horizontal cities and create a model for nature preservation and enhanced human livability.”

Also Read: Lebanon Preparing To Build New $70 Million Airport Terminal

So when can we hope to see the foundations laid on this futuristic project? So far, the NEOM project has received $500 billion in backing from the Saudi Arabia government and the Saudi Arabian Public Investment Fund. Plans were initially scheduled for 2025 but have since been postponed by another 5 years, though officials insist the project remains on track.

Advertisement

📢 Get Exclusive Monthly Articles, Updates & Tech Tips Right In Your Inbox!

JOIN 23K+ SUBSCRIBERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

on

samsung and spotify offer free premium deal in mena
Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

Continue Reading

#Trending