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NEOM Launches Accelerator To Support Saudi Entrepreneurs

The program will support small to medium enterprises and innovative businesses.



neom launches accelerator to support saudi entrepreneurs

A new accelerator program called Seven Senses has been launched by the social responsibility department of NEOM, Saudi Arabia’s hyper-futuristic city development.

The program will support SMEs, as well as craftsmen and other professionals, with the aim of driving innovation and change in the NEOM and Tabuk regions.

The accelerator program is welcoming applications until May 14. Although the Seven Senses program is open to anyone, officials are keen to encourage media, arts and culture, food, clothing, and new media projects.

The program will begin with a two-day entrepreneurial boot camp on May 28, where 150 entrepreneurs will receive training in business building, marketing, and attracting investors. After that, participants will present their ideas to an expert panel to compete for a place in the accelerator, held between late May and August.

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“The idea of ​​​​the NEOM accelerator program Seven Senses, which was designed after extensive studies of the market reality, came to support entrepreneurs and owners of emerging companies in the regions of NEOM and Tabuk through scientific and practical paths that contribute to developing their capabilities,” says Meshari Al Mutairi, Executive Director of Government Affairs at NEOM.

After completing the program, participants will enjoy priority access to entrepreneurial opportunities in the NEOM area, as well as lucrative investment opportunities.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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