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NEOM Launches Accelerator To Support Saudi Entrepreneurs

The program will support small to medium enterprises and innovative businesses.

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neom launches accelerator to support saudi entrepreneurs
NEOM

A new accelerator program called Seven Senses has been launched by the social responsibility department of NEOM, Saudi Arabia’s hyper-futuristic city development.

The program will support SMEs, as well as craftsmen and other professionals, with the aim of driving innovation and change in the NEOM and Tabuk regions.

The accelerator program is welcoming applications until May 14. Although the Seven Senses program is open to anyone, officials are keen to encourage media, arts and culture, food, clothing, and new media projects.

The program will begin with a two-day entrepreneurial boot camp on May 28, where 150 entrepreneurs will receive training in business building, marketing, and attracting investors. After that, participants will present their ideas to an expert panel to compete for a place in the accelerator, held between late May and August.

Also Read: How To Create An Effective GPS Tracking Solution In The Middle East

“The idea of ​​​​the NEOM accelerator program Seven Senses, which was designed after extensive studies of the market reality, came to support entrepreneurs and owners of emerging companies in the regions of NEOM and Tabuk through scientific and practical paths that contribute to developing their capabilities,” says Meshari Al Mutairi, Executive Director of Government Affairs at NEOM.

After completing the program, participants will enjoy priority access to entrepreneurial opportunities in the NEOM area, as well as lucrative investment opportunities.

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ESET Bets On Specialized Security AI At 0.5% The Training Cost

ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.

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eset bets on specialized security ai at 0.5% the training cost

A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.

To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.

Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.

NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.

ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.

As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.

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