News

Open Innovation AI Partners With AMD To Advance AI & GPU Tech

The collaboration will integrate AMD Instinct GPUs with Open Innovation AI’s platform to optimize performance across industries.

Published

2 years ago

October 25, 2024

Joanna Melki

open innovation ai partners with amd to advance ai and gpu tech

Open Innovation AI, a prominent provider of AI orchestration solutions, has formed a strategic alliance with AMD, a global leader in high-performance and adaptive computing. The collaboration aims to enhance the development, deployment, and optimization of AI models through the integration of AMD’s Instinct GPUs.

By combining AMD Instinct data center GPUs with Open Innovation AI’s orchestration platform, the partnership plans to provide scalable, efficient, and optimized AI solutions to multiple industries. The collaboration represents a significant advancement in AI and GPU orchestration, offering businesses around the world cutting-edge performance and efficiency.

“Open Innovation AI’s platform introduces new flexibility and performance to AI workloads. With the integration of AMD’s high-performance GPUs, we can deliver unparalleled efficiency and innovation to our customers,” stated Dr. Abed Benaichouche, CEO and Co-Founder of Open Innovation AI.

Also Read: Top Free AI Chatbots Available In The Middle East

“AI is transforming the future of computing, and this partnership plays a critical role in our strategy to offer advanced AI solutions that will drive industry-wide innovation,” added Zaid Ghattas from AMD.

This partnership combines the expertise of both Open Innovation AI and AMD to streamline the entire AI development process — from GPU architecture to end-user applications — ensuring peak efficiency and performance at every phase. Both companies are committed to pushing the frontiers of AI hardware and software, delivering innovative solutions to their customers and partners.

Related Topics:AMD Artificial Intelligence Open Innovation AI

Up Next

Apple Rumored To Be Trialing Blood Glucose Management

Don't Miss

Apple Watch Gets UAE Approval For Sleep Apnea Detection

Click to comment

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.