News

RobyCam Stadium To Debut In MENA Under New Broadcast Deal

Vision One Touch has signed a partnership with Movicom to bring the high-speed cable camera system to regional sports and live events.

Published

11 months ago

October 21, 2025

Joanna Melki

robycam stadium to debut in mena under new broadcast deal

Dubai-based Vision One Touch Film Production has signed a partnership with broadcast tech developer Movicom to introduce the RobyCam Stadium system to the Middle East and North Africa. The deal, announced at IBC 2025 in Amsterdam, makes One Touch the first company to offer Movicom’s cable camera technology locally based.

The move lands as MENA’s sports broadcast market gains pace — the sector was valued at USD 4.79 billion in 2023 and is forecast to hit USD 7.59 billion by 2030, according to Grand View Research. Demand for advanced live-production tools is rising with regional investments in venues and major events.

robycam stadium 1

RobyCam Stadium is built for large-scale coverage of sports, concerts and live shows. Suspended on four synthetic cables and powered by a real-time winch system, the camera travels freely in three-dimensional space over areas up to 250 meters wide, reaching speeds of 8 m/s. A gyro-stabilized head absorbs vibration and supports long lenses for smooth HD, UHD and 4K capture.

robycam stadium 2

Each unit includes Movicom’s Compass AR tech, which sends live position and lens data to production servers for precise augmented-reality overlays — a feature increasingly used in broadcast graphics.

“We are excited to propose one of the world’s most in-demand stadium and arena cable systems to the MENA region,” said Mikhail Usanov, CTO of One Touch Production. “This is a step towards raising regional sports and entertainment broadcasts to the highest global standards”.

Also Read: Telecom Provider du Launches 5G+ Network At Sharjah Airport

A Movicom representative noted that “the RobyCam system is featured in multiple creative projects and broadcasts around the world. The partnership with One Touch Production will expand the geography of the Movicom brand, as well as provide an opportunity to further develop the field of filming and broadcasting through projects implemented by our specialists”.

Starting November 2025, One Touch will handle RobyCam rentals and integration for sports and cultural events, adapting the system to venues and broadcast workflows, including XR setups.

News

Trip.com Is Betting An AI Agent Will Book Your Next Vacation

Abu Dhabi, Jazeera Airways and a run of hotel deals give the company more inventory. Its Mastercard demo says the most about where booking technology is headed.

Published

2 days ago

September 16, 2026

Nour Nasir

trip.com is betting an ai agent will book your next vacation

Most of what Trip.com Group announced at Arabian Travel Market 2026 this week reads like the standard expansion playbook of an online travel agency: a new agreement with a tourism board, a run of hotel partnerships, an airline deal. However, one item was considerably more interesting: a demonstration built with Mastercard of an AI agent that doesn’t just suggest trips but also pays for them.

trip.com tripgenie ai agent

The showcase put TripGenie, the company’s AI travel assistant, to work searching, selecting and completing purchases inside a single booking flow, with Mastercard’s Agent Suite for Merchants handling the payment step and Network International processing the transactions on the merchant side. It’s limited for now to attractions and ancillary services, but the partners plan a phased commercial rollout from early 2027.

“As traveller expectations change, technology and AI will play an increasingly important role in how people plan their journeys,” says Schubert Lou, CEO of Trip.com.

Meanwhile, in more conventional news, CEO Lou and Saleh Mohamed Al Geziry (Director General for Tourism at the Department of Culture and Tourism – Abu Dhabi), signed an agreement building on the two organizations’ existing partnership, with joint marketing and Abu Dhabi destination content to be pushed across Trip.com Group’s platforms.

Also Read: Musk’s Boring Company Wants To Dig 150 KM Of Tunnel Under The UAE

On accommodation, the group expanded its partnerships with JA Hotels & Resorts, Ishraq Hospitality and Aleph Hospitality and deepened its work with Silkhaus, which brings vacation homes into a portfolio that has so far leaned on hotels. Jazeera Airways signed a strategic partnership intended to widen the Kuwaiti carrier’s reach and encourage earlier bookings, tied to Kuwait’s own tourism ambitions.

The company moved into a larger Dubai office earlier this year and describes its long-term aim as a two-way ecosystem: sending Middle East travelers abroad while drawing international visitors in.