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X To Sell Rare Usernames For Up To Seven Figures

The platform’s new handle marketplace lets paid users claim dormant usernames, with some priced in the millions.

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x to sell rare usernames for up to seven figures

X has opened a marketplace for inactive usernames, turning what was once a common but very “grey” trade into an official channel. Paying subscribers can now buy or request dormant handles — and the most coveted may cost more than a million dollars.

Two categories are on offer. “Priority” handles cover full names or phrases such as @PizzaEater or @GabrielJones. These are tied to Premium+ and Business subscriptions, which must stay active or the handle can be revoked. “Rare” handles — short or generic names like @one or @fly — will be sold through invitation-only sales or public drops. Some may be given away “based on merit,” a term X links to user engagement and past contributions.

Prices for rare handles start around $2,500 and can rise into seven figures, depending on demand and cultural value. Buyers must hold a paid tier to apply but can keep the handle without renewing once it’s assigned.

X calls the project “an evolving initiative” and says it wants to set “a new standard for social media handles,” comparing it to how Community Notes reshaped transparency on the platform.

Andrew Allemann, publisher of Domain Name Wire, said the plan mirrors the expired domain market. “People have been buying and selling handles off X for a long time, and X hasn’t been getting a cut of that,” he said. “This will get some of the better handles back into use”.

Also Read: Inside The Dark Rise Of SpyLoan Apps

Allemann was, however, keen to point out that even if someone purchases a username on a social media platform, they don’t own any of the content they publish. “If you create your website, you control it, and people can always come to it. On social media, the single billionaire owner of it could decide they don’t like you, and it’s pretty much within their rights to kick you off”.

This latest move by X follows a string of contested reassignments — including the @X, @Music and @America handles — and shows how the company is treating usernames less as personal identifiers and more as tradable assets within its paid ecosystem.

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Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

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visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.

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