News

Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision

The real-time payment service will launch in the US later this year, as the platform evolves into a Western equivalent of China’s WeChat.

Published

1 year ago

January 29, 2025

Nour Nasir

visa partnership takes x closer towards musk's everything app vision

X is taking another step toward becoming an “everything app” by partnering with Visa to introduce a real-time payment service known as the X Money Account. The news marks a significant milestone in Elon Musk’s vision for the platform, which has been evolving since his $44 billion acquisition in 2022.

According to X CEO Linda Yaccarin, the new feature will enable users to make peer-to-peer payments via an in-platform digital wallet. The transactions will link to users’ debit cards, allowing them to send money to others or transfer funds to their bank accounts.

Visa confirmed the partnership in its own announcement, stating that X Money will leverage Visa Direct, the company’s instant transfer service. Initially, the feature will be available only in the US, with no details yet on whether it will expand internationally.

Yaccarino described the Visa deal as a “milestone for the Everything App” and hinted at more major announcements for X Money in the near future.

Also Read: A Guide To Digital Payment Methods In The Middle East

Musk’s ambition to create a super app has been well-documented. Even before acquiring Twitter, the billionaire frontman of SpaceX and Tesla had spoken about turning it into a Western equivalent of China’s WeChat — a single platform combining messaging, video, streaming, and payments.

However, entering the financial services space is a risky undertaking for X, putting it in direct competition with other tech heavyweights such as Apple, Google, and Meta.

Finally, as X moves forward with its payment service, it remains to be seen how the platform will navigate regulatory challenges and competition. Whether Musk’s long-standing dream of an “everything app” will materialize is still uncertain, but this partnership with Visa signals a determined step in that direction.

News

Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

Published

3 days ago

June 11, 2026

Nour Nasir

Instagram

Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.