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Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision
The real-time payment service will launch in the US later this year, as the platform evolves into a Western equivalent of China’s WeChat.
X is taking another step toward becoming an “everything app” by partnering with Visa to introduce a real-time payment service known as the X Money Account. The news marks a significant milestone in Elon Musk’s vision for the platform, which has been evolving since his $44 billion acquisition in 2022.
According to X CEO Linda Yaccarin, the new feature will enable users to make peer-to-peer payments via an in-platform digital wallet. The transactions will link to users’ debit cards, allowing them to send money to others or transfer funds to their bank accounts.
Visa confirmed the partnership in its own announcement, stating that X Money will leverage Visa Direct, the company’s instant transfer service. Initially, the feature will be available only in the US, with no details yet on whether it will expand internationally.
Yaccarino described the Visa deal as a “milestone for the Everything App” and hinted at more major announcements for X Money in the near future.
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Musk’s ambition to create a super app has been well-documented. Even before acquiring Twitter, the billionaire frontman of SpaceX and Tesla had spoken about turning it into a Western equivalent of China’s WeChat — a single platform combining messaging, video, streaming, and payments.
However, entering the financial services space is a risky undertaking for X, putting it in direct competition with other tech heavyweights such as Apple, Google, and Meta.
Finally, as X moves forward with its payment service, it remains to be seen how the platform will navigate regulatory challenges and competition. Whether Musk’s long-standing dream of an “everything app” will materialize is still uncertain, but this partnership with Visa signals a determined step in that direction.
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The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
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