News

Blocking Users Is About To Get Tougher On X

The latest move could be about increasing engagement, though it’s hard to ignore the fact that the 2024 US presidential election is looming.

Published

1 year ago

September 24, 2024

Nour Nasir

blocking users is about to get tougher on x

According to the ever-controversial Elon Musk, social media platform X is about to lose its block feature. The CEO confirmed the upcoming change in a reply to Nima Owji, the developer who first reported the news.

High time this happened.

The block function will block that account from engaging with, but not block seeing, public post.

— Elon Musk (@elonmusk) September 23, 2024

Since its inception when the site was known as Twitter, the block feature has allowed users to prevent unwanted views and engagement on their public posts. However, when the latest update kicks in, those blocked accounts will once again be able to view all public posts.

Although Musk originally threatened to remove the block feature entirely, the latest tweak to X won’t go that far and will instead mean that blocked users will only be able to view public posts, not engage with them via likes, replies, or reposts.

Also Read: How To Find & Cancel Pending Instagram Requests

Musk’s confirmation of the upcoming changes has been alarming to many users who have faced trolling or stalking on the platform. It will also now be trivially easy to screen-capture and repost content from accounts that were previously invisible due to blocks.

News

EDT&Partners Buys eFlow To Bolster AI Learning Push

The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.

Published

2 days ago

January 13, 2026

Joanna Melki

edt&partners buys eflow to bolster ai learning push

EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.

EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.

“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.

eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.

The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.

Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.

Also Read: OpenAI’s ChatGPT Health Is A Private Space For Health Data

The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.

eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.

The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.