News

OpenAI Rolls Out ChatGPT Atlas Browser On macOS

The tech company’s new macOS browser folds ChatGPT into daily web use, ahead of a wider global rollout.

Published

3 months ago

October 22, 2025

Nour Nasir

OpenAI

OpenAI has launched ChatGPT Atlas, a Chrome-based browser that embeds its chatbot directly into the browsing window. The macOS version is out today, with Windows, Android, and iOS to follow. The move brings OpenAI into the same arena as established browsers that have begun layering generative AI tools into search and navigation.

Atlas lets users call up ChatGPT inside any text field or tab. In a live demo, an OpenAI staffer used it to polish an email draft in Gmail, showing how the chatbot can handle quick writing tasks without leaving the page. A sidebar can stay open for ongoing chats, and a prompt bar appears automatically in new tabs.

The browser adds a “memory” option that recalls user preferences and past activity — for example, reopening a product page by command. The setting is optional, with full deletion controls and private browsing. OpenAI said none of this data will be used to train its models, a point likely aimed at easing privacy concerns as AI tools move deeper into personal workflows.

A preview “Agent Mode,” available to Plus, Pro, and Business users, lets ChatGPT carry out tasks such as booking flights, editing documents, or searching online independently. “It can help you book reservations or flights or even just edit a document that you’re working on,” explained Adam Fry, product lead for ChatGPT Search.

Also Read: RobyCam Stadium To Debut In MENA Under New Broadcast Deal

CEO Sam Altman framed Atlas as an overdue step in browser evolution. “Tabs are great but we haven’t seen a lot of browser innovation since then,” he noted.

With Atlas, OpenAI joins a growing wave of “agentic” browsers from firms like Opera and Perplexity, while Google readies deeper Gemini integration in Chrome. For the wider market — including emerging digital economies in the Middle East — the launch signals a new phase where browsing, search, and AI productivity converge inside a single interface.

News

EDT&Partners Buys eFlow To Bolster AI Learning Push

The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.

Published

2 days ago

January 13, 2026

Joanna Melki

edt&partners buys eflow to bolster ai learning push

EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.

EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.

“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.

eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.

The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.

Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.

Also Read: OpenAI’s ChatGPT Health Is A Private Space For Health Data

The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.

eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.

The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.