News

Saudi Arabian Fintech Hakbah Partners With Tawuniya Insurance

The duo plans to revolutionize financial savings in the Kingdom while revealing an extensive life insurance coverage plan for Hakbah members.

Published

5 months ago

September 4, 2024

Nour Nasir

Hakbah

Saudi fintech savings platform Hakbah has announced a revolutionary partnership with national insurance company Tawuniya at 24Fintech in Riyadh.

The strategic alliance will shake up the financial savings landscape in Saudi Arabia and address a significant gap in the market by offering Hakbah customers comprehensive life insurance during their Jameya time.

Key benefits will include:

Extensive insurance coverage, including Death of Any Cause (DAC) to Passive War Risk (PWR).
Enhanced financial security that lets customers focus on saving without worry.
Alignment with Saudi Arabia’s Vision 2030 to support the government’s goal of boosting savings rates and promoting financial inclusion.

hakbah founder naid abusaida and mohammed bin salma of tawuniya

Hakbah founder Naif AbuSaida has expressed his enthusiasm for the collaboration, stating:

“We are thrilled to partner with Tawuniya to provide our customers with unparalleled financial security through life insurance coverage for all Hakbah’s members during the Jameya duration. Hakbah prides itself on its unyielding commitment to savings, driven by cutting-edge savings-engine technology. We look forward to exploring more collaboration with Tawuniya to benefit our customers and unleash the full potential of increased financial savings”.

Mohammed Bin Salma, Senior Executive Director for Life Sector of Tawuniya, added:

“The new partnership with Hakbah builds on Tawuniya’s commitment to promoting a culture of financial savings in the Kingdom, especially among the youth segment that constitutes the majority of the country’s population. Tawuniya […] will expand its reach to new horizons and cater to a broader customer base. By offering insured products, Tawuniya empowers individuals across every segment to embrace a positive savings culture”.

Also Read: Workplace Study Reveals Middle Eastern AI Use Is Skyrocketing

With around 70% of Saudi citizens requiring more emergency savings and household savings rates averaging just 1.6%, Hakbah hopes to make a lasting impact on this $20.5 billion market. The company is growing rapidly and has already exceeded its total revenue for 2023 in the first half of 2024. With a user base of 750,000+ and strategic partnerships with Riyad Bank, Fransi Bank, ANB, flynas, and Tawuniya, Hakbah is now extremely well-positioned to continue its impressive growth.

Related Topics:FinTech Hakbah Saudi Arabia Tawuniya

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News

Daleel Expands To UAE, Tapping Into $44B Finance Market

The Bahrain-based company offers a personalized financial marketplace with regional expansion supported by investors Flat6Labs and Salica.

Published

21 hours ago

January 20, 2025

Nour Nasir

daleel expands to uae tapping into $44 billion finance market

Daleel, a personalized financial marketplace originally founded in Bahrain, has officially entered the UAE market supported by notable investors, including Flat6Labs and Salica. Known for its ability to connect customers with tailored financial products, Daleel has gained significant traction in its home country, and the company is now eying the wider Middle East’s massive personal finance market, valued at an estimated $44.4 billion.

The platform’s UAE debut was hosted at Visa’s CEMEA Market Support Center in Dubai, marking another milestone for Daleel. The company gained regional attention when it clinched first place and $40,000 in funding at the 2023 Visa Everywhere Initiative finals in Saudi Arabia.

daleel expands to uae

Daleel’s expansion is supported by notable investors, including Flat6Labs and Salica. At the launch event, several key figures in the fintech and financial sectors were present, including Daleel’s co-founders, CEO PK Shrivastava and COO Ridaa Shah.

Reflecting on the launch, PK Shrivastava said, “Launching in the UAE is a landmark moment for the company, and we are pleased to do so alongside Visa, who have championed us from the start. There is a real demand across the region for personalized finance, and we believe this is the right time to expand our marketplace to connect more customers with the best financial solutions”.

Also Read: How (And Why) To Start A Tech Business In Dubai

Daleel’s team combines expertise in open banking, finance, and technology, which has enabled the company to refine its platform for the regional market. Their data-driven system is designed to quickly match customers with financial products, ranging from credit cards and mortgages to savings accounts, offering personalized options in seconds. This transparency and efficiency benefit consumers while providing financial institutions with more cost-effective ways to acquire customers and create data-informed products.

Looking ahead, Daleel plans to secure an open finance license in 2025, which will allow even deeper integration with financial institutions. The company’s ultimate goal is to build a financial ecosystem where decisions that used to take weeks can now be made in minutes, empowering users to achieve better financial outcomes.