News
Whish Money Partners With Mastercard For Cross Border Payments
Users in Lebanon can send money abroad to over 50 countries, while Lebanese people living overseas can send money home.
Whish Money, Lebanon’s leading e-wallet and personal finance app, has partnered with Mastercard to unlock faster inbound and outbound remittances for consumers across the country. The tie-up taps into Mastercard Move, the company’s global money movement network, to allow users in Lebanon to send funds to more than 50 countries — and for Lebanese abroad to send money home in near real time.
Through the Whish Money mobile app, users can now make cost-effective transfers to a wide range of destinations. Depending on the recipient’s market, senders can choose how funds are delivered: directly into bank accounts, mobile wallets, or collected as cash. Customers can also fund their Whish Money wallets with cards as well as cash, expanding convenience for everyday users. This marks Mastercard’s first collaboration with a mobile wallet in Lebanon to facilitate remittances.
“Many people in Lebanon rely on remittances from their family members abroad to meet their basic needs. In this challenging economic situation, international money transfer services provide a vital inflow of foreign currency into Lebanon. Thanks to Mastercard Move, we can now offer fast, efficient and secure remittances to Lebanese people,” said Toufic Koussa, Co-founder and CEO of Whish Money.
Onur Kursun, Executive Vice President of Commercial and New Payment Flows, EEMEA at Mastercard, added: “Our collaboration will give Whish Money the reach, transparency and speed needed to scale its cross-border business and address consumer demand for sending and receiving funds internationally. Meanwhile, it will enable us to expand our payment network and introduce market firsts for inbound and outbound money transfers in Lebanon. We look forward to working together to improve the lives of Lebanese people and address their everyday needs”.
Also Read: Private Photoshoots, Powered By AI And Built For Arab Women
According to World Bank estimates, Lebanon was the third-largest recipient of remittances in the MENA region in 2022, receiving around US$6.4 billion. Only Egypt (US$28.3 billion) and Morocco (US$11.2 billion) recorded larger inflows. For Lebanese residents, remittances are both a lifeline and a source of foreign currency, meaning the Whish Mastercard collaboration could soon prove to be transformative.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up
For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
-
News3 weeks agoDubai Police Finishes 65 Projects, Says AI Is The Next Priority
-
News3 weeks agoGulf AI Job Vacancies Nearly Triple, But Hiring Stays Lopsided
-
News3 weeks agoBeirut Wins US Flight Access, But Carriers Aren’t Sold Yet
-
News3 weeks agoSamsung’s Fold Goes Wide, And The Whole Galaxy Range Gets Pricier
