News

4Partners Secures $3.6M To Expand Dropshipping Into UAE

The company offers businesses an automated, fully integrated dropshipping platform with mobile-focused eCommerce tools.

Published

6 months ago

October 10, 2024

Nour Nasir

4Partners

4Partners, a Dubai-based global dropshipping platform, has successfully raised $3.6 million in funding to facilitate entry into its home market of the UAE and accelerate growth across the region. The company plans to use the investment to provide local businesses with a fully integrated platform and logistics support, allowing them to quickly launch online stores with minimal hassle.

The 4Partners platform is designed to tackle common obstacles faced by eCommerce entrepreneurs, offering access to millions of popular products without the need for bulk purchases. Additionally, 4Partners automates the logistics process, requiring no direct involvement from the seller, and provides a cloud-based IT system that eliminates the need for technical skills or ongoing maintenance.

4Partners operates warehouses in multiple locations, including the UAE, USA, Germany, Turkey, and China, offering over 7 million authentic branded products sourced from 753 suppliers around the globe. By allowing sellers to offer a wide array of products without the burden of managing stock, the company enables seamless cross-border shipping, making it possible for businesses to reach customers worldwide.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Aleksandr Betra, the Chief Marketing Officer of 4Partners, shared, “We are thrilled to introduce our platform in the UAE and offer businesses an all-in-one e-commerce solution that helps them succeed in today’s competitive market. By simplifying logistics and inventory management, we enable our partners to concentrate on sales and brand growth”.

The eCommerce market in the Middle East and North Africa (MENA) region is projected to grow to $50 billion by 2025, with dropshipping expected to increase at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2030. This growth is being driven by rising consumer demand for a variety of readily available products. With its user-friendly tools, 4Partners aims to empower small and mid-sized businesses by offering a content management system (CMS) for online stores, automated logistics, and millions of product options.

News

Google Releases Veo 2 AI Video Tool To MENA Users

The state-of-the-art video generation model is now available in Gemini, offering realistic AI-generated videos with better physics, motion, and detail.

Published

18 hours ago

April 16, 2025

Nour Nasir

Google

Starting today, users of Gemini Advanced in the MENA region — and globally — can tap into Veo 2, Google’s next-generation video model.

Originally unveiled in 2024, Veo 2 has now been fully integrated into Gemini, supporting multiple languages including Arabic and English. The rollout now brings Google’s most advanced video AI directly into the hands of everyday users.

Veo 2 builds on the foundations of its predecessor with a more sophisticated understanding of the physical world. It’s designed to produce high-fidelity video content with cinematic detail, realistic motion, and greater visual consistency across a wide range of subjects and styles. Whether recreating natural landscapes, human interactions, or stylized environments, the model is capable of interpreting and translating written prompts into eight-second 720p videos that feel almost handcrafted.

Users can generate content directly through the Gemini platform — either via the web or mobile apps. The experience is pretty straightforward: users enter a text-based prompt, and Veo 2 returns a video in 16:9 landscape format, delivered as an MP4 file. These aren’t just generic clips — they can reflect creative, abstract, or highly specific scenarios, making the tool especially useful for content creators, marketers, or anyone experimenting with visual storytelling.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

To ensure transparency, each video is embedded with SynthID — a digital watermark developed by Google’s DeepMind. The watermark is invisible to the human eye but persists across editing, compression, and sharing. It identifies the video as AI-generated, addressing concerns around misinformation and media authenticity.

While Veo 2 is still in its early phases of public rollout, the technology is part of a broader push by Google to democratize advanced AI tools. With text-to-image, code generation, and now video creation integrated into Gemini, Google is positioning the platform as a full-spectrum creative assistant.

Access to Veo 2 starts today and will continue expanding in the coming weeks. Interested users can try it out at gemini.google.com or through the Gemini app on Android and iOS.