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4Partners Secures $3.6M To Expand Dropshipping Into UAE
The company offers businesses an automated, fully integrated dropshipping platform with mobile-focused eCommerce tools.
4Partners, a Dubai-based global dropshipping platform, has successfully raised $3.6 million in funding to facilitate entry into its home market of the UAE and accelerate growth across the region. The company plans to use the investment to provide local businesses with a fully integrated platform and logistics support, allowing them to quickly launch online stores with minimal hassle.
The 4Partners platform is designed to tackle common obstacles faced by eCommerce entrepreneurs, offering access to millions of popular products without the need for bulk purchases. Additionally, 4Partners automates the logistics process, requiring no direct involvement from the seller, and provides a cloud-based IT system that eliminates the need for technical skills or ongoing maintenance.
4Partners operates warehouses in multiple locations, including the UAE, USA, Germany, Turkey, and China, offering over 7 million authentic branded products sourced from 753 suppliers around the globe. By allowing sellers to offer a wide array of products without the burden of managing stock, the company enables seamless cross-border shipping, making it possible for businesses to reach customers worldwide.
Also Read: Top E-Commerce Websites In The Middle East In 2024
Aleksandr Betra, the Chief Marketing Officer of 4Partners, shared, “We are thrilled to introduce our platform in the UAE and offer businesses an all-in-one e-commerce solution that helps them succeed in today’s competitive market. By simplifying logistics and inventory management, we enable our partners to concentrate on sales and brand growth”.
The eCommerce market in the Middle East and North Africa (MENA) region is projected to grow to $50 billion by 2025, with dropshipping expected to increase at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2030. This growth is being driven by rising consumer demand for a variety of readily available products. With its user-friendly tools, 4Partners aims to empower small and mid-sized businesses by offering a content management system (CMS) for online stores, automated logistics, and millions of product options.
News
Dubai Duty Free And TerraPay Partner For Seamless Digital Wallet Payments
The move will enhance convenience for the 100 million customers traveling through Dubai Airport each year.
Dubai Duty Free (DDF), the world’s largest single airport retailer, has teamed with payment provider TerraPay to simplify transactions for international travelers. The partnership will allow over 100 million customers to pay using their home-country digital wallets, including Airtel Money, M-PESA, and MTN MoMooffering, allowing for seamless and accessible shopping experiences.
With TerraPay’s global network of 3.7 billion mobile wallets and its cross-border payments infrastructure, Dubai Duty Free is expanding its payment options to meet evolving consumer preferences. By integrating digital wallets into its system, DDF provides a convenient alternative to traditional payment methods, making transactions much smoother for travelers.
Digital wallets are rapidly becoming the dominant payment method worldwide: In 2025, they are expected to handle 52% of global eCommerce transactions and 30% of all in-store purchases. In addition, digital wallets are already projected to surpass 35% of all cross-border payments this year, highlighting the growing demand for fast, easy, and secure transactions.
Also Read: Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision
Ambar Sur, Founder & CEO of TerraPay, stated, “Our partnership with Dubai Duty Free […] reflects our shared vision […] to enhance convenience and accessibility, building an inclusive ecosystem that prioritizes customers. It also aligns with the launch of TerraPay’s Wallet Interoperability Council, which aims to create a more connected global payment landscape”.
Echoing this sentiment, Ramesh Cidambi, Managing Director of Dubai Duty Free, said, “We are reinforcing our commitment to empowering our customers by enabling them to pay with their preferred methods. Dubai Duty Free has always been at the forefront of technological advancements, and with access to TerraPay’s vast network, we’re excited to offer this new payment solution”.
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